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谷歌地图-路的尽头
案例简介：我们利用谷歌地图在里约最大报纸的休闲网站上的搜索功能进行了前所未有的干预。每当人们寻找酒吧、夜总会或餐馆时，他们的路线都会被交通事故图标突然打断。树木、街道柱子和消防栓会出现在路线中间，引导人们接受公众意识的信息。
谷歌地图-路的尽头
案例简介：We created an unprecedented intervention using the search facility of Google Maps on the leisure website of the largest newspaper in Rio. Whenever people would look for bars, nightclubs or restaurants, their route would be abruptly interrupted by traffic accident icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message.
Google Maps - End of the Road
案例简介：我们利用谷歌地图在里约最大报纸的休闲网站上的搜索功能进行了前所未有的干预。每当人们寻找酒吧、夜总会或餐馆时，他们的路线都会被交通事故图标突然打断。树木、街道柱子和消防栓会出现在路线中间，引导人们接受公众意识的信息。
Google Maps - End of the Road
案例简介：We created an unprecedented intervention using the search facility of Google Maps on the leisure website of the largest newspaper in Rio. Whenever people would look for bars, nightclubs or restaurants, their route would be abruptly interrupted by traffic accident icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message.
谷歌地图-路的尽头
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Google Maps - End of the Road
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基本信息
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创作者
案例详情
Google Maps – End of the road A Google Maps intervention designed to increase driver awareness
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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