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案例简介：以滑雪家庭为目标，并贴上 “在科罗拉多州长大” 的标签，该活动的创意围绕科罗拉多州的户外家庭生活方式展开。在名为 “我想你” 的签名电视节目中，一个电子游戏化身为他的前青少年游戏玩家流下了一滴眼泪; 布拉德现在更喜欢真正的滑雪板，而不是欢乐棒战斗。鉴于在 vimeo.com/289169693。同样的主题是，一双打印整页的鞋子活跃，标题是 “让他们的现实比虚拟现实更吸引人”，还有一块户外木板展示了年轻的滑雪者, 标题下的滑雪板运动员和雪块茎,“从上午9点开始，让孩子们远离社交媒体。” 其他广告吹捧科罗拉多州的属性，即父母可能更想要自己而不是孩子。打印整页显示标题下具有挑战性的山区地形，“明智地选择你的山。总有一天你的孩子会决定你住在哪里。一个广告牌吹嘘说，铜一直 “提供法律高点，因为在获得高点之前是合法的。对于虔诚的人来说，800 支赠送的祈祷蜡烛展示了一个 begggled seeress，一个神秘的雪花，还有标题 “为雪祈祷”。”
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案例简介：Targeting ski families, and tagged “Raised on Colorado,” the campaign creative is built around the Colorado, outdoor, family lifestyle. In the signature TV :30, titled “I Miss You,” a video game avatar sheds a tear for his former teen gamer; Brad now prefers real snowboarding to joy-stick combat. View at vimeo.com/289169693 . Similarly themed, a print full page shoes active, involved kids under the headline, “Making their reality more engaging than virtual reality,” and an outdoor board shows young skiers, snowboarders and snow-tubers under the headline, “Keeping kids off social media since 9AM.” Other advertising touts Colorado attributes that parents might want more for themselves than for their kids. A print full page shows challenging mountain terrain under the headline, “Choose your mountain wisely. Some day your kids will decide where you live.” And a billboard boasts that Copper has been “Providing legal highs since before getting high was legal.” And for the devout, 800 give-away prayer candles show a begoggled seeress, a mystical snowflake, and the caption, “Pray for snow.”
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案例简介：以滑雪家庭为目标，并贴上 “在科罗拉多州长大” 的标签，该活动的创意围绕科罗拉多州的户外家庭生活方式展开。在名为 “我想你” 的签名电视节目中，一个电子游戏化身为他的前青少年游戏玩家流下了一滴眼泪; 布拉德现在更喜欢真正的滑雪板，而不是欢乐棒战斗。鉴于在 vimeo.com/289169693。同样的主题是，一双打印整页的鞋子活跃，标题是 “让他们的现实比虚拟现实更吸引人”，还有一块户外木板展示了年轻的滑雪者, 标题下的滑雪板运动员和雪块茎,“从上午9点开始，让孩子们远离社交媒体。” 其他广告吹捧科罗拉多州的属性，即父母可能更想要自己而不是孩子。打印整页显示标题下具有挑战性的山区地形，“明智地选择你的山。总有一天你的孩子会决定你住在哪里。一个广告牌吹嘘说，铜一直 “提供法律高点，因为在获得高点之前是合法的。对于虔诚的人来说，800 支赠送的祈祷蜡烛展示了一个 begggled seeress，一个神秘的雪花，还有标题 “为雪祈祷”。”
Decide
案例简介：Targeting ski families, and tagged “Raised on Colorado,” the campaign creative is built around the Colorado, outdoor, family lifestyle. In the signature TV :30, titled “I Miss You,” a video game avatar sheds a tear for his former teen gamer; Brad now prefers real snowboarding to joy-stick combat. View at vimeo.com/289169693 . Similarly themed, a print full page shoes active, involved kids under the headline, “Making their reality more engaging than virtual reality,” and an outdoor board shows young skiers, snowboarders and snow-tubers under the headline, “Keeping kids off social media since 9AM.” Other advertising touts Colorado attributes that parents might want more for themselves than for their kids. A print full page shows challenging mountain terrain under the headline, “Choose your mountain wisely. Some day your kids will decide where you live.” And a billboard boasts that Copper has been “Providing legal highs since before getting high was legal.” And for the devout, 800 give-away prayer candles show a begoggled seeress, a mystical snowflake, and the caption, “Pray for snow.”
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基本信息
- 广告品牌： Copper Mountain
- 发布日期： 2019-01-01
- 行业领域： 生活服务 , 旅游/娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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