This year Giannis Antetokounmpo has risen to become one of the best players in the NBA, and, fittingly was voted Season MVP. For the release of his signature Nike shoe - the first European player to get one Nike and Wieden+Kennedy put a hoop on the top of Mount Olympus, the highest point in Greece and the ancient home of the Greek Gods.Putting the hoop at the highest point in his home country represents the incredible journey he's gone on from one of Athens's poorest suburbs to the top of the NBA, fueled by hard work, desire and a crazy dream. Nike wanted kids all around to world to be inspired by the knowledge that no matter where you start, you can reach anywhere you can dream of. That's why the line on the backboard reads: "Fate can start you at the bottom. Dreams can take you to the top."A special hoop so that the mountain did not have to be drilled into, or otherwise damage it in any way. No sacred mountains were harmed in the making of this campaign.CreditsNIKEPhil JacobsonDirector Brand Exp EMEAEric NelsonBrand Manager EMEAWIEDEN+KENNEDY AMSTERDAMExecutive Creative DirectorEric Quennoy, Mark BernathCreative DirectorCraig Williams, Evegeny PrimachenkoArt DirectorJeff LamCopywriterAlex Bower, Tim ColemanHead of Broadcast ProductionJoe TogneriBroadcast ProducerEline de RooGroup Account DirectorKathryn AddoAccount DirectorFranky WardellAccount ManagerFulvio ItagibaHead of PlanningMartin WeigelHead of Comms & Digital StrategyDanielle PakHead of DesignJoe BurrinStudio DirectorLizzie MurrayMotion DesignerGustav von Platen, Marco van der VlagStudio ArtistNoa RederoProject ManagerCaroline KosseBusiness AffairsMichael GravesFILM PRODUCTIONPRODUCTION COMPANYYardDirectorQuentin van den BosscheDirector of PhotographyTassos FitrosProducerGeorge Tsitsas - Eleni GrigoraskouExecutive ProducerDimitris AlexopoulosEDITING COMPANYEditorHiro IkematsuAUDIO POSTWAVE STUDIOSSound Designer/MixerAlex Nicholls‑LeeMUSICArtist / TitleHiro IkematsuPOST PRODUCTIONGLASSWORKSFlameKyle ObleyBlake Huber3DCallum AustinColoristScott HarrisProducerDave Moore