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睡前故事
案例简介：与欧盟最发达的西方国家相比，匈牙利在融入残疾人方面有相当大的积压。除了消除身体和法律障碍之外, 我们努力通过这项运动改变的是 “健全的人” 的一般方法和态度，以便教育他们承认残疾人是社会的正式成员。因此，在 2008年12月3日国际残疾人日，匈牙利政府发起了一项运动，以减少对残疾人的偏见。这一运动的主要信息是，残疾人是完全有资格的社会成员，他们有平等的权利和机会过上完全有价值的生活。
睡前故事
案例简介：Campaign SummaryAs compared to the most developed Western Sates of the European Union, Hungary has a considerable backlog in its integration of disabled people. Beyond the removal of physical and legal impediments, what we strive to change with this campaign is the general approach and attitude of able-bodied people" in order to educate them to recognise disabled persons as full members of society. On 3 December 2008, the International Day of Disabled Persons, the Hungarian Government therefore launched a campaign to reduce prejudice against disabled people. The main message of this campaign is that disabled people are fully-entitled members of society and they have equal rights and opportunities to a live a life of full value.
Bedtime Story
案例简介：与欧盟最发达的西方国家相比，匈牙利在融入残疾人方面有相当大的积压。除了消除身体和法律障碍之外, 我们努力通过这项运动改变的是 “健全的人” 的一般方法和态度，以便教育他们承认残疾人是社会的正式成员。因此，在 2008年12月3日国际残疾人日，匈牙利政府发起了一项运动，以减少对残疾人的偏见。这一运动的主要信息是，残疾人是完全有资格的社会成员，他们有平等的权利和机会过上完全有价值的生活。
Bedtime Story
案例简介：Campaign SummaryAs compared to the most developed Western Sates of the European Union, Hungary has a considerable backlog in its integration of disabled people. Beyond the removal of physical and legal impediments, what we strive to change with this campaign is the general approach and attitude of able-bodied people" in order to educate them to recognise disabled persons as full members of society. On 3 December 2008, the International Day of Disabled Persons, the Hungarian Government therefore launched a campaign to reduce prejudice against disabled people. The main message of this campaign is that disabled people are fully-entitled members of society and they have equal rights and opportunities to a live a life of full value.
睡前故事
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Bedtime Story
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基本信息
- 广告战役： #Social Acceptance of people with disabilities - Prime Minister's Office#
- 广告品牌： Prime Minister's Office
- 发布日期： 2009-04-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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