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好的食物是慢的食物
案例简介:Humanaut 为客户有机谷发起了一场整合营销活动,这是一个由 2000 多名生产牛奶、鸡蛋、奶酪和黄油的家庭农民组成的全有机合作社。该活动旨在在食品和饮料行业日益泛滥的绿色清洗和令人困惑的健康声明中建立该品牌的知名度。新的活动呼吁竞争如何利用阳光般的营销形象和模糊的行话来掩盖不太理想的农业实践。这些广告在工业农业实践和有机谷食品的制作方式之间形成了鲜明的对比,在小型家庭农场,没有使用有毒化学物质、激素、转基因生物或抗生素。
好的食物是慢的食物
案例简介:Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics.
Good Food is Slow Food
案例简介:Humanaut 为客户有机谷发起了一场整合营销活动,这是一个由 2000 多名生产牛奶、鸡蛋、奶酪和黄油的家庭农民组成的全有机合作社。该活动旨在在食品和饮料行业日益泛滥的绿色清洗和令人困惑的健康声明中建立该品牌的知名度。新的活动呼吁竞争如何利用阳光般的营销形象和模糊的行话来掩盖不太理想的农业实践。这些广告在工业农业实践和有机谷食品的制作方式之间形成了鲜明的对比,在小型家庭农场,没有使用有毒化学物质、激素、转基因生物或抗生素。
Good Food is Slow Food
案例简介:Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics.
好的食物是慢的食物
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Good Food is Slow Food
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基本信息
- 广告品牌: Organic Valley
- 发布日期: 2017-09-11
- 行业领域: 烟酒/送礼 , 饮食/特产
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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