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现实生活与虚拟钱包
案例简介：简要解释 PNC 虚拟钱包是一个在线银行账户，提供了一种更直观、更用户友好的方式来管理你的日常财务。要了解它与典型的银行账户有多不同，你真的必须尝试一下。但是谁真的想尝试银行账户呢？我们的挑战是给人们一个 “玩” 虚拟钱包的理由，让他们自己体验。虚拟钱包的现实生活是一个互动游戏，挑战人们使用虚拟钱包工具克服金融困境。在这个适用于 iPad 的 Apple iAd 中，您可以选择一个角色，旋转车轮，并在董事会中导航，以应对与您的人生阶段相关的各种财务问题。广告挖掘了对经典棋盘游戏的怀旧之情，并以有形的方式展示了该产品的优势。作为第一批为 iPad 制造的 iAd 之一，我们取得了惊人的成功。平均用户花在 90 秒以上的时间播放 (比平均水平高 50%)，每次播放观看 17 个屏幕，是平均水平的 5 倍。总的来说，用户花了 5,567 个小时来了解 PNC 非常有用和易于使用的虚拟钱包工具。
现实生活与虚拟钱包
案例简介：Brief Explanation PNC Virtual Wallet is an online bank account that offers a more intuitive, user-friendly way to manage your day-to-day finances. To see how different it is from a typical bank account, you really have to try it out. But who really wants to try out a bank account? Our challenge was to give people a reason to 'play' with Virtual Wallet and experience it for themselves. Real Life with Virtual Wallet is an interactive game that challenged people to overcome financial dilemmas using Virtual Wallet tools. In this Apple iAd for iPad, you choose a character, spin the wheel, and navigate the board coping with various financial issues relevant to your life stage. The ad tapped into the nostalgia of classic board games and showed the product’s benefits in a tangible way. As one of the first iAd's made for iPad we had alarming success. The average user spent over 90 seconds playing (50% higher than average) and viewed 17 screens per play - 5 times more than average. In total users spend 5,567 hours getting to know PNC's amazingly useful and easy to use Virtual Wallet tool.
REAL LIFE WITH VIRTUAL WALLET
案例简介：简要解释 PNC 虚拟钱包是一个在线银行账户，提供了一种更直观、更用户友好的方式来管理你的日常财务。要了解它与典型的银行账户有多不同，你真的必须尝试一下。但是谁真的想尝试银行账户呢？我们的挑战是给人们一个 “玩” 虚拟钱包的理由，让他们自己体验。虚拟钱包的现实生活是一个互动游戏，挑战人们使用虚拟钱包工具克服金融困境。在这个适用于 iPad 的 Apple iAd 中，您可以选择一个角色，旋转车轮，并在董事会中导航，以应对与您的人生阶段相关的各种财务问题。广告挖掘了对经典棋盘游戏的怀旧之情，并以有形的方式展示了该产品的优势。作为第一批为 iPad 制造的 iAd 之一，我们取得了惊人的成功。平均用户花在 90 秒以上的时间播放 (比平均水平高 50%)，每次播放观看 17 个屏幕，是平均水平的 5 倍。总的来说，用户花了 5,567 个小时来了解 PNC 非常有用和易于使用的虚拟钱包工具。
REAL LIFE WITH VIRTUAL WALLET
案例简介：Brief Explanation PNC Virtual Wallet is an online bank account that offers a more intuitive, user-friendly way to manage your day-to-day finances. To see how different it is from a typical bank account, you really have to try it out. But who really wants to try out a bank account? Our challenge was to give people a reason to 'play' with Virtual Wallet and experience it for themselves. Real Life with Virtual Wallet is an interactive game that challenged people to overcome financial dilemmas using Virtual Wallet tools. In this Apple iAd for iPad, you choose a character, spin the wheel, and navigate the board coping with various financial issues relevant to your life stage. The ad tapped into the nostalgia of classic board games and showed the product’s benefits in a tangible way. As one of the first iAd's made for iPad we had alarming success. The average user spent over 90 seconds playing (50% higher than average) and viewed 17 screens per play - 5 times more than average. In total users spend 5,567 hours getting to know PNC's amazingly useful and easy to use Virtual Wallet tool.
现实生活与虚拟钱包
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REAL LIFE WITH VIRTUAL WALLET
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