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展开你的翅膀
案例简介：圣卢克 (St Luke's) 在西南铁路 (South Western Railway) 的处女作中引入了新的创意定位，以及两名鸟类品牌大使。“展开你的翅膀”，旨在提醒人们他们在封锁的各个阶段错过的所有事情，并鼓励他们回到那里，探索使用西南铁路网提供的一切。几年前，这些新角色在西南铁路通勤火车上引发了不太可能的友谊，并担任该地区的大使: 桑迪 (West Country Seagull) 代表了海岸上最好的海鸥，韦斯 (Wes) 来自佩克汉姆 (Peckham) 的可爱鸽子，展示了伦敦最好的地方。英国圣卢克为西南铁路公司制作的电影广告，类别为: 运输。
展开你的翅膀
案例简介：St Luke’s is introducing a new creative positioning, along with two avian brand ambassadors, in its debut work for South Western Railway. ‘Spread your wings’, is designed to remind people of all the things they’ve been missing out on during the various phases of lockdown and to encourage them to get back out there and explore everything that’s on offer using the South Western Railway network. The new characters, who sparked an unlikely friendship on a South Western Railway commuter train a few years back, act as ambassadors for the region: Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the very best bits of London. Film advertisement created by St Luke’s, United Kingdom for South Western Railway, within the category: Transport.
Spread your wings
案例简介：圣卢克 (St Luke's) 在西南铁路 (South Western Railway) 的处女作中引入了新的创意定位，以及两名鸟类品牌大使。“展开你的翅膀”，旨在提醒人们他们在封锁的各个阶段错过的所有事情，并鼓励他们回到那里，探索使用西南铁路网提供的一切。几年前，这些新角色在西南铁路通勤火车上引发了不太可能的友谊，并担任该地区的大使: 桑迪 (West Country Seagull) 代表了海岸上最好的海鸥，韦斯 (Wes) 来自佩克汉姆 (Peckham) 的可爱鸽子，展示了伦敦最好的地方。英国圣卢克为西南铁路公司制作的电影广告，类别为: 运输。
Spread your wings
案例简介：St Luke’s is introducing a new creative positioning, along with two avian brand ambassadors, in its debut work for South Western Railway. ‘Spread your wings’, is designed to remind people of all the things they’ve been missing out on during the various phases of lockdown and to encourage them to get back out there and explore everything that’s on offer using the South Western Railway network. The new characters, who sparked an unlikely friendship on a South Western Railway commuter train a few years back, act as ambassadors for the region: Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the very best bits of London. Film advertisement created by St Luke’s, United Kingdom for South Western Railway, within the category: Transport.
展开你的翅膀
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Spread your wings
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