2016 - 2017戛纳狮 – 设计类 – 银奖 SYDLEXIA是一个帮助障碍儿童的学习机构。朗读困难症是一种在很大程度上未被确诊的疾病，它影响了全世界中每10个孩子中的1个。即使是最简单的单词也很难读懂。此外，人们还了解到，诵读困难的人的思维方式不同，并且被认为具有高度的创造性。传统的左脑学习技术对患有阅读障碍症的人来说并不是那么有效，然而，由视觉、触觉和空间刺激所驱动的右脑方法则更有效。我们的理念是提高人们对Sydlexia的工作和他们的治疗方法的认识。最终，他们想要把更多的人吸引到他们的网站上，这个网站有更多的关于阅读障碍的资源，并且作为任何注册查询的入口。 MAKING SENSE OF DYSLEXIA SYDLEXIA | IMPACT BBDO | 2017 Design - B01 Posters Synopsis Sydlexia is a learning institute for dyslexic children. Dyslexia is a largely under-diagnosed disorder that affects 1 in 10 children worldwide. Those who suffer from it can struggle to read even the simplest of words.Additionally, it is understood that the dyslexic mind thinks differently and is known to be highly creative. Conventional left-brain learning techniques aren’t as effective for dyslexics, while, right-brain methods driven by visual, tactile and spatial stimulation are far more effective.Our brief was to increase awareness of Sydlexia’s work with dyslexics and their methodology to treating it. Ultimately, they wanted to drive more people to their website which has more exhaustive resources on the subject of dyslexia and that served as a portal for any enrolment queries. Strategy Even though an estimated 1 in 10 children worldwide have dyslexia, there is very limited awareness as to what it is and even less as to how it’s treated. Most people have a vague notion that it relates to having difficulty reading, but have no idea what that means or how it manifests in the real world. As such, we wanted to first help our audience understand how dyslexia may feel disorienting when it comes to simple words before demonstrating how our teaching methodology can help you make sense of them, in essence providing a real-world example of how Sydlexia helps them overcome their disorder. Campaign Description Since the problem lay in words our solution lay in typography. We created a set of typographic posters that<