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诺基亚: 成为礼物
案例简介：母亲鼓励人们在这个圣诞节关掉手机，通过诺基亚这个季节性的地方和他们所爱的人共度时光。
诺基亚: 成为礼物
案例简介：Mother encourages people to switch off their phones this Christmas and spend time with their loved ones via this seasonal spot for Nokia.
Nokia: Be The Gift
案例简介：母亲鼓励人们在这个圣诞节关掉手机，通过诺基亚这个季节性的地方和他们所爱的人共度时光。
Nokia: Be The Gift
案例简介：Mother encourages people to switch off their phones this Christmas and spend time with their loved ones via this seasonal spot for Nokia.
诺基亚: 成为礼物
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Nokia: Be The Gift
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In a bold move for a mobile phone company, HMD Global (Nokia) and Mother are encouraging people to 'switch off' this Christmas in favour of making real human connections. The campaign is led by an emotional TV spot, helmed by Hollywood director Justin Chadwick, which tells the heart-warming story of the close relationship between a grandmother and her grandson, who’s recently gone away to university. It’s a reminder that sometimes the best gift we can give is the gift of ourselves. Additional elements of the campaign include in-store collateral, digital, social and PR, including a ‘switch off’ takeover of HMD's website encouraging people to spend time with their loved ones and 'be the gift'.
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