本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
Ber?ra 连指手套套件
案例简介:
Ber?ra 连指手套套件
案例简介:Problem IKEA asked us to launch the iPad version of the IKEA catalogue. Goal:make the catalogue #1 in apples App store, and create as much buzz as possible. Main target audience: All norwegians / iPad-users. Budget: Very small! -We needed a big idea that could live a life of it´s own, and make people talk about it in social media. We started to think about what could be a useful add-on to the launch which eventually led to the idea. 情节 To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called "BERÖRA". It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times... Philosophy launching the IKEA iPad catalogue, we created a brand new IKEA product called "BERÖRA". It´s a sewing kit with a conductive thread to sew into the index finger of your gloves. This will make your gloves work on a touch-screen. --Quite useful since it was in the middle of a freezing cold winter in Norway. Creating simple, effective and cheap solutions to everyday problems for everyone, is at the core of IKEAs brand. Result The catalogue quickly became the most downloaded app in App Store. The whole stock of 12000 Beröra kits where ordered and shipped within 2 weeks. The campaign also quickly spread to social media and blogs and also got heavy coverage on sites like gizmodo.com (100 million page views per month.) The banner campaign achieved the highest click-rate of any digital campaign in norwegian history. The norwegian iPad version of the IKEA-Catalogue is currently the most downloaded in the world per capita.
The Ber?ra Mitten Kit
案例简介:
The Ber?ra Mitten Kit
案例简介:Problem IKEA asked us to launch the iPad version of the IKEA catalogue. Goal:make the catalogue #1 in apples App store, and create as much buzz as possible. Main target audience: All norwegians / iPad-users. Budget: Very small! -We needed a big idea that could live a life of it´s own, and make people talk about it in social media. We started to think about what could be a useful add-on to the launch which eventually led to the idea. 情节 To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called "BERÖRA". It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times... Philosophy launching the IKEA iPad catalogue, we created a brand new IKEA product called "BERÖRA". It´s a sewing kit with a conductive thread to sew into the index finger of your gloves. This will make your gloves work on a touch-screen. --Quite useful since it was in the middle of a freezing cold winter in Norway. Creating simple, effective and cheap solutions to everyday problems for everyone, is at the core of IKEAs brand. Result The catalogue quickly became the most downloaded app in App Store. The whole stock of 12000 Beröra kits where ordered and shipped within 2 weeks. The campaign also quickly spread to social media and blogs and also got heavy coverage on sites like gizmodo.com (100 million page views per month.) The banner campaign achieved the highest click-rate of any digital campaign in norwegian history. The norwegian iPad version of the IKEA-Catalogue is currently the most downloaded in the world per capita.
Ber?ra 连指手套套件
暂无简介
The Ber?ra Mitten Kit
暂无简介
基本信息
- 广告战役: #宜家-推广与活动-88e2#
- 广告品牌: 宜家
- 发布日期: 2012-02-01
- 行业领域: 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
-
获得奖项:
- The Kinsale Shark Awards 2012 银奖 数字广告(Online Advertising)
- EPICA(EuropesPremierCreativeAwards) 2012 优胜金奖 互动(Online Ads)
- EPICA(EuropesPremierCreativeAwards) 2012 优胜金奖 其他(Online Ads)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 互动(Promotions & Incentives)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 互动(Consumer Services & Household)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 其他(Promotions & Incentives)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 其他(Consumer Services & Household)
- The Cresta Awards 2012 优胜奖 促销(Promotions & Incentives)
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善