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头在沙子里
案例简介:制作了非常简单的标志,并将其放置在各种公共区域的沙滩上,grounds 游乐场、高尔夫球场和海滩。以最小的预算,我们必须以一种简单而经济的方式在人们的脸上传达信息,同时仍然确保影响。他们传达的信息是,你要么隐瞒世界上真正发生的事情的真相,要么你通过登录 IRC 网站并获得消息来做些事情。与许多类似的信息不同,这一条没有要求捐款。挑战你的不是逃避现实,而是发现正在发生什么。让人们停下来思考。让他们质疑自己,问 Darfur 达尔富尔发生了什么?drive 开车送他们去现场了解更多。位置的独特性保证得到关注。
头在沙子里
案例简介:Very simple signs were made and placed into the sand in various public areas playgrounds, golf courses and beaches. With minimal budget we hadto get the message in peoples faces in a simple and cost effective way, whilst still ensuring impact. They convey the message that you either hide from the truth ofwhat is really going on in the world, or you do something by logging on to the IRC site and becoming informed. Unlike many similar messages, this one is not askingfor donations. It is challenging you to not hide from reality, but to find out what is happening. To make people stop and think. To make them question themselves andask What is happening in Darfur? To drive them to the site to find out more. The uniqueness of the placement was guaranteed to get attention.
Head In Sand
案例简介:制作了非常简单的标志,并将其放置在各种公共区域的沙滩上,grounds 游乐场、高尔夫球场和海滩。以最小的预算,我们必须以一种简单而经济的方式在人们的脸上传达信息,同时仍然确保影响。他们传达的信息是,你要么隐瞒世界上真正发生的事情的真相,要么你通过登录 IRC 网站并获得消息来做些事情。与许多类似的信息不同,这一条没有要求捐款。挑战你的不是逃避现实,而是发现正在发生什么。让人们停下来思考。让他们质疑自己,问 Darfur 达尔富尔发生了什么?drive 开车送他们去现场了解更多。位置的独特性保证得到关注。
Head In Sand
案例简介:Very simple signs were made and placed into the sand in various public areas playgrounds, golf courses and beaches. With minimal budget we hadto get the message in peoples faces in a simple and cost effective way, whilst still ensuring impact. They convey the message that you either hide from the truth ofwhat is really going on in the world, or you do something by logging on to the IRC site and becoming informed. Unlike many similar messages, this one is not askingfor donations. It is challenging you to not hide from reality, but to find out what is happening. To make people stop and think. To make them question themselves andask What is happening in Darfur? To drive them to the site to find out more. The uniqueness of the placement was guaranteed to get attention.
头在沙子里
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Head In Sand
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基本信息
- 广告战役: #Head In Sand#
- 广告品牌: IRC
- 发布日期: 2007-06-01
- 行业领域: 认证机构 , 商务服务
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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