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像你一样活着，1
案例简介：凯维塔活益生菌饮料像你一样活着。 Kevita 益生菌饮料与活跃的生活文化一起冒泡，是 “活液体”，可以在里面让你恢复活力，所以可以在外面感受到真正的活力。 随着品牌的新活动 “像你一样活着”，凯维塔通过庆祝那些对生命的渴望等同于凯维塔益生菌饮料中的生命的人来建立这种联系。 这场运动的启动是由真实的人分享他们的故事来感受真正的活着意味着什么。从发自内心的渴望和来之不易的救赎到日常快乐的生命肯定的力量，每部电影都以亲密的电影触摸来解开那些决定生命的时刻。 除了内容系列和有针对性的户外活动，凯维塔还推出了 # alivelikeyou竞赛。这次促销活动旨在吸引和激励凯维塔的观众分享他们自己的故事，提供奖品，帮助他们追求激情，并在 15 秒内获得社会声誉。所有这些，同时推广代表凯维塔品牌理想的生活方式。
像你一样活着，1
案例简介：KEVITA LIVE PROBIOTIC DRINKS ARE ALIVE JUST LIKE YOU. Bubbling with live active cultures, Kevita probiotic drinks are ‘living liquids’ that revitalize you on the inside, so can feel truly alive on the outside. With the brand’s new campaign, ‘Alive Like You’, Kevita makes that connection by celebrating those whose thirst for life is equal to the life inside Kevita probiotic drinks. The campaign launches with films of real people sharing their stories of what it means to feel truly alive. From heartfelt aspiration and hard-won redemption to the life-affirming power of everyday joy, each film unpacks those life-defining moments with an intimate cinematic touch. In addition to a content series and targeted OOH campaign, KeVita launched the #AliveLikeYouContest. This promotion aims to engage and inspire KeVita’s audience to share their own stories, offering prizes that help them pursue their passion and a shot at 15 seconds of social fame. All, while promoting the lifestyles that personify KeVita’s brand ideals.
Alive Like You, 1
案例简介：凯维塔活益生菌饮料像你一样活着。 Kevita 益生菌饮料与活跃的生活文化一起冒泡，是 “活液体”，可以在里面让你恢复活力，所以可以在外面感受到真正的活力。 随着品牌的新活动 “像你一样活着”，凯维塔通过庆祝那些对生命的渴望等同于凯维塔益生菌饮料中的生命的人来建立这种联系。 这场运动的启动是由真实的人分享他们的故事来感受真正的活着意味着什么。从发自内心的渴望和来之不易的救赎到日常快乐的生命肯定的力量，每部电影都以亲密的电影触摸来解开那些决定生命的时刻。 除了内容系列和有针对性的户外活动，凯维塔还推出了 # alivelikeyou竞赛。这次促销活动旨在吸引和激励凯维塔的观众分享他们自己的故事，提供奖品，帮助他们追求激情，并在 15 秒内获得社会声誉。所有这些，同时推广代表凯维塔品牌理想的生活方式。
Alive Like You, 1
案例简介：KEVITA LIVE PROBIOTIC DRINKS ARE ALIVE JUST LIKE YOU. Bubbling with live active cultures, Kevita probiotic drinks are ‘living liquids’ that revitalize you on the inside, so can feel truly alive on the outside. With the brand’s new campaign, ‘Alive Like You’, Kevita makes that connection by celebrating those whose thirst for life is equal to the life inside Kevita probiotic drinks. The campaign launches with films of real people sharing their stories of what it means to feel truly alive. From heartfelt aspiration and hard-won redemption to the life-affirming power of everyday joy, each film unpacks those life-defining moments with an intimate cinematic touch. In addition to a content series and targeted OOH campaign, KeVita launched the #AliveLikeYouContest. This promotion aims to engage and inspire KeVita’s audience to share their own stories, offering prizes that help them pursue their passion and a shot at 15 seconds of social fame. All, while promoting the lifestyles that personify KeVita’s brand ideals.
像你一样活着，1
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Alive Like You, 1
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