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甜蜜的梦
案例简介：Centrica 旗下的智能家居品牌 Hive 今天将推出 “甜蜜梦想”，这是其多市场 “让我们活着” 活动的第二个亮点, 该报告本月早些时候发布，提供了人们如何从 Hive 智能家居计划和互联家居产品中受益的具体观点。30 个 “甜蜜梦想” 现场，在英国、美国和加拿大播出, 说明了蜂巢智能家居解决方案如何通过关注父亲抱着他熟睡的婴儿来帮助客户享受重要的时刻, 谁意识到他被固定在沙发上，灯和电视仍然开着。蜂巢应用程序让他享受这一刻的平静，因为他用它来调暗灯光，关掉电视，而不会破坏魔法，也不会吵醒他的孩子。Spot 的特色产品包括 Hive Active PlugTM，它允许客户远程关闭电视，以及 Hive Active LightTM 灯泡，它可以通过 Hive 应用程序进行调光或打开和关闭。在整个夏季和秋季，接下来将会有一系列进一步的景点，重点是特定的用例。由 CHI & Partners 创建的 “让我们活着” 活动旨在将总部位于英国的蜂巢品牌引入包括英国、加拿大和美国在内的新领域, 继母公司 Centrica 承诺投资 5亿英镑，进入蜂巢体验多市场后。跨越电视、广播、数字户外、印刷和社交媒体, 本月早些时候，该活动以 30 秒的 “生活展望” 点爆发，强调了 Hive 的智能家居体验如何让客户能够优先考虑最重要的事情。该活动旨在避免以技术为中心的互联家居类别的刻板印象 -- 而是展示智能家居产品如何在日常生活中产生有意义的影响。Centrica Connected Home 全球品牌和营销总监尼基 · 麦克尔 (Nicky Mackrell) 表示: “我们的目标是给蜂巢品牌带来人性化。”。“我们希望每个人都能够与蜂巢体验联系起来，而不仅仅是对技术感兴趣的人。 mackrell 说: “让我们一起生活的目的是捕捉智能家居技术带来切实好处的时刻，展示我们都能联想到的日常情况。”。Centrica Connected Home 的总经理尼娜 · 巴蒂亚 (Nina Bhatia) 说，“由于我们对超过一半万客户的了解，我们知道没有一刀切的方法。我们对此做出了回应，提供量身定制的无障碍智能家居体验，让日常生活变得更加轻松。 ”“ 向人们展示智能家居如何提高日常生活水平还有很大的工作要做，这是我们的活动要做的。我们的品牌定位，让我们的生活充满创意，我们的订阅计划都是为了释放人们，帮助他们从生活中获得更多。"
甜蜜的梦
案例简介：Centrica-owned smart home brand Hive will today unveil ‘Sweet Dreams’, the second spot in its multi-market ‘Let’s Get Living’ campaign, which broke earlier this month – providing specific perspectives on how people can benefit from Hive smart home plans and connected home products. The 30” ‘Sweet Dreams’ spot, airing across the UK, the US and Canada, illustrates how Hive smart home solutions can help customers enjoy the moments that matter by focusing in on a dad holding his soundly-sleeping baby, who realises he is pinned to the sofa and the lights and TV are still on. The Hive app lets him enjoy this moment of calm as he uses it to dim the lights and turn the TV off without ruining the magic and waking his baby. The spot features products including the Hive Active PlugTM, which allows customers to turn the TV off remotely, and Hive Active LightTM bulbs, which can be dimmed or switched on and off through the Hive app. It will be followed by a series of further spots, focused on specific use cases, throughout the summer and autumn. Created by CHI&Partners, the ‘Let’s Get Living’ campaign aims to introduce the UK-headquartered Hive brand to new territories including the UK, Canada and the US, following parent company Centrica’s commitment to invest £500 million to take the Hive experience multi-market. Spanning TV, radio, digital out-of-home, print and social media, the campaign broke earlier this month with a 30-second ‘Perspectives on Life’ spot – highlighting how Hive’s smart home experience frees customers up to prioritise what matters the most. The campaign aims to avoid the tech-focused stereotypes of the connected home category – instead showing how smart home products have a meaningful impact in daily life. “Our aim was to bring the human touch to the Hive brand”, said Nicky Mackrell, Global Brand and Marketing Director, Centrica Connected Home. “We want everyone to be able to connect with the Hive experience, not just people interested in technology.” “Let’s Get Living is designed to capture moments where smart home technology brings tangible benefits, showing everyday situations we can all relate to,” said Mackrell. Nina Bhatia, Managing Director of Centrica Connected Home, said, “Thanks to our knowledge of more than half a million customers, we know there’s no one-size-fits-all approach. We’re responding to that, providing tailored and accessible smart home experiences to make everyday life easier.” “There’s still a big job to do to show people how having a smart home enhances daily living, which is what our campaign sets out to do. Our brand positioning, Let’s Get Living creative and our subscription plans are all about freeing people up to help them get more from life.”
Sweet Dreams
案例简介：Centrica 旗下的智能家居品牌 Hive 今天将推出 “甜蜜梦想”，这是其多市场 “让我们活着” 活动的第二个亮点, 该报告本月早些时候发布，提供了人们如何从 Hive 智能家居计划和互联家居产品中受益的具体观点。30 个 “甜蜜梦想” 现场，在英国、美国和加拿大播出, 说明了蜂巢智能家居解决方案如何通过关注父亲抱着他熟睡的婴儿来帮助客户享受重要的时刻, 谁意识到他被固定在沙发上，灯和电视仍然开着。蜂巢应用程序让他享受这一刻的平静，因为他用它来调暗灯光，关掉电视，而不会破坏魔法，也不会吵醒他的孩子。Spot 的特色产品包括 Hive Active PlugTM，它允许客户远程关闭电视，以及 Hive Active LightTM 灯泡，它可以通过 Hive 应用程序进行调光或打开和关闭。在整个夏季和秋季，接下来将会有一系列进一步的景点，重点是特定的用例。由 CHI & Partners 创建的 “让我们活着” 活动旨在将总部位于英国的蜂巢品牌引入包括英国、加拿大和美国在内的新领域, 继母公司 Centrica 承诺投资 5亿英镑，进入蜂巢体验多市场后。跨越电视、广播、数字户外、印刷和社交媒体, 本月早些时候，该活动以 30 秒的 “生活展望” 点爆发，强调了 Hive 的智能家居体验如何让客户能够优先考虑最重要的事情。该活动旨在避免以技术为中心的互联家居类别的刻板印象 -- 而是展示智能家居产品如何在日常生活中产生有意义的影响。Centrica Connected Home 全球品牌和营销总监尼基 · 麦克尔 (Nicky Mackrell) 表示: “我们的目标是给蜂巢品牌带来人性化。”。“我们希望每个人都能够与蜂巢体验联系起来，而不仅仅是对技术感兴趣的人。 mackrell 说: “让我们一起生活的目的是捕捉智能家居技术带来切实好处的时刻，展示我们都能联想到的日常情况。”。Centrica Connected Home 的总经理尼娜 · 巴蒂亚 (Nina Bhatia) 说，“由于我们对超过一半万客户的了解，我们知道没有一刀切的方法。我们对此做出了回应，提供量身定制的无障碍智能家居体验，让日常生活变得更加轻松。 ”“ 向人们展示智能家居如何提高日常生活水平还有很大的工作要做，这是我们的活动要做的。我们的品牌定位，让我们的生活充满创意，我们的订阅计划都是为了释放人们，帮助他们从生活中获得更多。"
Sweet Dreams
案例简介：Centrica-owned smart home brand Hive will today unveil ‘Sweet Dreams’, the second spot in its multi-market ‘Let’s Get Living’ campaign, which broke earlier this month – providing specific perspectives on how people can benefit from Hive smart home plans and connected home products. The 30” ‘Sweet Dreams’ spot, airing across the UK, the US and Canada, illustrates how Hive smart home solutions can help customers enjoy the moments that matter by focusing in on a dad holding his soundly-sleeping baby, who realises he is pinned to the sofa and the lights and TV are still on. The Hive app lets him enjoy this moment of calm as he uses it to dim the lights and turn the TV off without ruining the magic and waking his baby. The spot features products including the Hive Active PlugTM, which allows customers to turn the TV off remotely, and Hive Active LightTM bulbs, which can be dimmed or switched on and off through the Hive app. It will be followed by a series of further spots, focused on specific use cases, throughout the summer and autumn. Created by CHI&Partners, the ‘Let’s Get Living’ campaign aims to introduce the UK-headquartered Hive brand to new territories including the UK, Canada and the US, following parent company Centrica’s commitment to invest £500 million to take the Hive experience multi-market. Spanning TV, radio, digital out-of-home, print and social media, the campaign broke earlier this month with a 30-second ‘Perspectives on Life’ spot – highlighting how Hive’s smart home experience frees customers up to prioritise what matters the most. The campaign aims to avoid the tech-focused stereotypes of the connected home category – instead showing how smart home products have a meaningful impact in daily life. “Our aim was to bring the human touch to the Hive brand”, said Nicky Mackrell, Global Brand and Marketing Director, Centrica Connected Home. “We want everyone to be able to connect with the Hive experience, not just people interested in technology.” “Let’s Get Living is designed to capture moments where smart home technology brings tangible benefits, showing everyday situations we can all relate to,” said Mackrell. Nina Bhatia, Managing Director of Centrica Connected Home, said, “Thanks to our knowledge of more than half a million customers, we know there’s no one-size-fits-all approach. We’re responding to that, providing tailored and accessible smart home experiences to make everyday life easier.” “There’s still a big job to do to show people how having a smart home enhances daily living, which is what our campaign sets out to do. Our brand positioning, Let’s Get Living creative and our subscription plans are all about freeing people up to help them get more from life.”
甜蜜的梦
暂无简介
Sweet Dreams
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基本信息
- 广告战役： #Let's Get Living#
- 广告品牌： Hive
- 发布日期： 2017-06-01
- 行业领域： 电器/办公 , 家用电器 , 大家电
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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