In Argentina, redheads are considered ‘mufa,’ or bad luck. Considering there are not many of them in the South American country, roughly less than 2%, they are not very welcomed by the general population. But Burger King is trying to change that.To put an end to the absurdly unjustified burden that redheads bear, Burger King, with the help of David Buenos Aires, launched a campaign offering all redheads who order Whopper Combo gets a free one for them to share with whomever they choose.A video highlights both the absurd superstition, with various gingers talking about the grief they have received, even going so far as to call out the people who they see touching their various body parts when they pass, and stating the fire-themed names they’re often called. The spot then goes on to show solidarity between the chain and the redheads. The scene goes from locks of red hair flying in the air to a similar shot of flames lapping at a grill, and the call by Burger King of its “Flame Squad” with the solidarity phrase of, “our flame grills are on your side.”CreditsClient: Burger King ArgentinaTitle: ReadheadsAgency: DAVID Buenos AiresVPs & CCOs: Joaquin Cubria, Ignacio FerioliCreative Directors: Nicolás Defferrari, Juan Francisco GutiérrezHead of Production: Florencia AlbizzatiManaging Director: Emanuel AbeijónAccount Director: Lucila MengideAccount Supervisor: Belén RodríguezAccount Executive: Federico MoranoResponsible for the client: Lucina Cabrejas, Federico Bonino, Francisco Iturralde, Martín GonzálezProduction Company: LANDIAExecutive Producer: Adrian D´Amario Producer: Ivan Grichener Director: Milton KremerAssistant Director: Marilú VarskyDirector of Photography: Diego Robaldo Art Director: Magdalena ArrietaFitting: Julieta Lopez AcostaPost-Production Director: Julián Lopez Coppola Edition: Alejo Santos Post-Production: Bitt AnimationSound Studio: PortaestudioMusic: BAMBA MUSICDigital Agency: newcycle