Bittersweet Pies|短视频|广告营销案例【ADGuider广告指南】

苦乐参半派

案例简介：结果媒体: 36.460.100 媒体印象 95.000 大多数地方出版物的社交媒体股票报道品牌结果在积极品牌感知中提高了 45%，在活动期间销售额提高了 16%。英国狂欢者。每日生活 terrafemina。活动描述我们将这些统计数据转化为实际的馅饼，然后在全国各地的保罗面包店出售。不仅仅是媒体和社交媒体的谈论，所有 “苦乐参半” 的收入的 5% 将捐赠给菲利亚中心, 这将利用这笔捐款资助一个旨在缩小农村地区性别差距和帮助消除不平等的项目。相关性苦乐参半派是一种新的产品线，由实际的保罗派制成，设计成饼图，揭示罗马尼亚面临的性别差距问题。新的产品线直接出售给我们在罗马尼亚所有保罗面包店的客户，并让我们的消费者不仅购买产品，还就性别不平等问题展开对话。尽管罗马尼亚人，主要是女性，认为在工作领域男女之间有一个总体的平衡,年度性别差距报告显示恰恰相反。战略尽管在罗马尼亚，妇女认为由于劳动力的平等参与，男女之间存在普遍的平衡, 世界经济论坛发布的年度性别差距报告显示恰恰相反。在报告所列的 145 个国家中，罗马尼亚在政治代表问题上排名 114，在教育、卫生和金融方面得分也很低。概要尽管在罗马尼亚，妇女认为由于劳动力的平等参与，男女之间存在普遍的平衡, 世界经济论坛发布的年度性别差距报告显示恰恰相反。在报告所列的 145 个国家中，罗马尼亚在政治代表问题上排名 114，在教育、卫生和金融方面得分也很低。执行 “苦乐参半派” 是一条新的蛋糕产品线，在全国所有 “保罗” 面包店销售，通过将蛋糕变成饼图来突出罗马尼亚社会的性别不平等!Cakes 的系列包括:-“工资差距” 蛋糕-“虚假陈述蛋糕” (在政治上) -“极富蛋糕”-“创业排斥蛋糕”-“玻璃天花板双层蛋糕” 所有蛋糕 100% 可食用 (包括统计数据!), 基于保罗的原创和流行的蛋糕食谱(芙蓉，Tartelette citron，Tartelette au chocolat)。出售的所有 “苦乐参半派” 收入的 5% 将捐赠给 “菲利亚基金会”, 该组织将利用这笔捐款开展一个项目，旨在通过培训农村妇女并使她们为现代职业做好准备来缩小性别差距。这使得这个项目成为世界上第1 个 “社交甜点” 系列。

苦乐参半派

案例简介：Outcome Media:36.460.100 media impressionsover 95.000 social media sharescoverage in most local publicationsBrand Results45% raise in positive brand perceptiom16% raise in sales during the campaignPR:Intl Publications:New York MagazineFast CompanyCosmopolitanGlamour ElleFastcocreateResumeBlue BuscoloribusFoundraising.ukRevelist.comDaily LifeTerrafemina. Campaign Description We took these statistics and turned the pie charts into actual pies then sold them in Paul bakeries across the country. More than just be the talk of media and social media, 5% of revenue from all ‘Bittersweet pies’ sold would be donated to FILIA center, which will use the donation to finance a project aimed to reduce the gender gap in rural areas and help fight inequality. Relevancy Bittersweet Pies is a new product line made out of actual PAUL pies designed as pie charts that reveal the gender gap issues Romania is facing. The new product line is sold directly to our clients in all PAUL bakeries across Romania and engaged our consumers not only to buy the products but to spark a conversation on the matter of gender inequality.Even though Romanians, and mostly the women, believe there is a general balance between men and women in the work field, the annual Gender Gap Report that shows exactly the opposite. Strategy Even though in Romania women believe there is a general balance between men and women due to the equal participation to the work force, the World Economic Forum released its annual Gender Gap Report that shows exactly the opposite. Out of 145 countries included in the report, Romania falls on 114 in matters of political representation and scores low also in education, health and finance. Synopsis Even though in Romania women believe there is a general balance between men and women due to the equal participation to the work force, the World Economic Forum released its annual Gender Gap Report that shows exactly the opposite. Out of 145 countries included in the report, Romania falls on 114 in matters of political representation and scores low also in education, health and finance. Execution "Bittersweet pies", is a new cakes product line, sold in all "Paul" bakeries across the country, that highlights the gender inequality in Romania's society by turning cakes into pie charts! The cakes’ line includes:- the "salary gap" cake- the "misrepresentation cake" (in politics)- the "extremely rich cake"- the "startup exclusion cake"- the "glass ceiling double cake" All the cakes are 100% edible (including the statistics!), and are based on Paul's original and popular cake recipes (Fleur de Lys, Tartelette citron, Tartelette au chocolat). 5% of revenue from all "bittersweet pies" sold would be donated to "FILIA foundation", which will use the donation for a project aimed to reduce gender gap by training rural women and prepare them for the modern professions. This makes the project to be the 1st ever "social desserts" line in the world.