营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    约翰·刘易斯: 月球上的人

    案例简介:敲开树,解开灯光,准备布丁...约翰·刘易斯2015圣诞广告来了!

    约翰·刘易斯: 月球上的人

    案例简介:Crack out the tree, unravel the fairly lights, prepare the pudding... the John Lewis 2015 Christmas advert is here!

    John Lewis: Man on the Moon

    案例简介:敲开树,解开灯光,准备布丁...约翰·刘易斯2015圣诞广告来了!

    John Lewis: Man on the Moon

    案例简介:Crack out the tree, unravel the fairly lights, prepare the pudding... the John Lewis 2015 Christmas advert is here!

    约翰·刘易斯: 月球上的人

    暂无简介

    John Lewis: Man on the Moon

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    制作公司: Somesuch

    案例详情

    So, to quote Slade's Noddy Holder, "Iiiiittttttt's Chrrrrriiiiiiissssttttmmmaaaaasssss". Yes, Christmas in the UK has officially started now that this year's John Lewis commercial has arrived. And, once again, it doesn't disappoint.Created, as ever, through adam&eveDDB London and beautifully shot by Somesuch's Kim Gehrig, the spot features a little girl who spots a rather sad-looking old man living in a shed on the moon.  The girl tries to catch his attention in a number of ways before, well, we won't spoil it for you, suffice it to say it's another emotional hit from a brand and an agency that have mastered such things and, as hard as you try, and as much as you prepare yourself, there's the usual lump-in-the-throat moment as you get to the end. Damn you, John Lewis!!The music this year is a haunting version of Oasis' Half a World Away by Norwegian singer, Aurora, and for 2015 the brand has teamed with Age UK in an effort to raise awareness of the million older people who can go a month without speaking to a friend, neighbour or member of family.The ad launched via social media channel's this morning and will premiere on TV tonight in an ad break during Gogglebox.Age UK also released a follow-up mini spot (below) to present the old man's perspective. The touching ad reveals what it is like to be the man on the moon and an old man in today's society.  We'll have interviews with Gehrig, adam&eveDDB and The Mill in the coming days, so stay tuned but as an extra Christmas treat, below, you can take a look at the advertising ghosts of John Lewis Christmas spots past. Christmas 2007Christmas 2009Christmas 2010 Christmas 2011 Christmas 2012 Christmas 2013Christmas 2014

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入