War of Words|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

语言战争

案例简介：南非最大的送礼网站希望鼓励 “日常送礼”，而不仅仅是 “场合送礼”，所以我们决定提醒消费者在通常的周年纪念日和生日之外送礼的其他原因。当你做错事时，试图说对不起往往会以语言之战告终 -- 那些弊大于利的词语。所以，说对不起最好用鲜花。在这个地方，亲人之间展开了一场战斗。你在战斗中听到的愤怒、沮丧和失望的典型话语不仅仅是话语，它们成为战场上的真正武器。

语言战争

案例简介：South Africa’s largest gifting website wanted to encourage ‘everyday gifting’ and not just ‘occasion gifting’, so we decided to remind consumers of other reasons to give gifts beyond the usual anniversaries and birthdays. When you’ve done something wrong, trying to say sorry can often end in a war of words – words that cause more harm than good. So, saying sorry is better said with flowers. In this spot, a battle unfolds between loved ones. The typical words of anger, frustration and disappointment you hear in a fight, are not just words, they become actual weapons – on a battlefield.