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案例简介：LIMEY 导演斯科特 · 维莱内布掌舵，通过法伦指导广泛的凯迪拉克 XTS 活动 加州洛杉矶-(2012年6月26日) -LIMEY 导演斯科特 · 维莱内布和所有者/执行制片人安德鲁 · 丹耶与来自法伦的广告公司创意人员密切合作，为全新的 2013 凯迪拉克 XTS 豪华轿车拍摄了一场非常广泛的新网络活动。以凯迪拉克发言人枪手赖特为特色，11 点战役严重依赖 Weintrob 的专业射击汽车;成为英国广播公司全球热播的 “Top Gear” 最具开创性的导演之一。 “Weintrob 还刚刚为迈克尔 · 贝包装了一个名为“ 美国肌肉 ”的 AMC 飞行员; 他是新推出的热门 MTV2 系列 “配音杂志项目” 的执行制片人/创作者，专注于汽车和汽车文化。 根据 LIMEY 的 Denyer 的说法，这是一个对 Weintrob 来说完美的项目: “斯科特是最好的选择，因为他有为英国 BBC 系列《顶级装备》拍摄的经验。斯科特不仅本能地知道拍摄汽车并展示其特征的最好和独特的方法,但他与《顶级齿轮》三名主持人合作的经历 [杰里米 · 克拉克森, 理查德 · 哈蒙德和詹姆斯 · 梅] 意味着斯科特知道如何在枪手开车谈论汽车时获得自然的表演和编辑选择。斯科特工作速度非常快，创造了许多编辑选择，并且仍然在有限的预算下放映好看的电影，这也巩固了他作为这份工作的最佳导演的能力。他年轻迷人的个性是一个优势。” Denyer 补充说，完全归功于法伦 · 帕特 · 西多蒂的代理制作人。“帕特是我有幸与之共事的最聪明的年轻制片人之一，” EP 指出。“帕特看到了斯科特的潜力，相信他是这份工作的合适导演，并能够与创意总监马特 · 索尔丹和惠特尼 · 詹金斯分享这种热情。" 对 Weintrob 来说，为凯迪拉克和法伦拍摄一场运动是任何汽车爱好者和电影制作人的巅峰。“法伦是当今汽车广告领域最酷的机构之一，这是一个很好的机会，” 导演说。“竞选中有一个地方绝对是我最喜欢的，因为我们在夜间在云层以上的风暴中拍摄。这是铁杆电影制作。用 “停止动力” 拍摄赛车也是一大亮点。我为英国广播公司的 “顶级装备” 拍摄了世界各地的赛道，你需要一定数量的汽车知识来拍摄赛车。太棒了。" Weintrob 同意与机构创意团队的合作是例外的，因为他们在去年春天的三个月里分三个阶段拍摄。“我们拍摄了相当广泛的汽车广告，包括内饰、美容、对话、高动作汽车镜头，所以每天都是一个挑战，但也非常令人兴奋。和中情局的帕特和马特一起工作是我迄今为止最好的拍摄经历。他们非常合作，合作也很有趣，”导演总结道。
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案例简介：LIMEY DIRECTOR SCOTT WEINTROB TAKES THE HELM TO DIRECT EXTENSIVE CADILLAC XTS CAMPAIGN VIA FALLON Los Angeles, CA – (June 26, 2012) – LIMEY Director Scott Weintrob and Owner/Executive Producer Andrew Denyer collaborated closely with the ad agency creatives from Fallon to shoot an incredibly extensive new web campaign for the all-new 2013 Cadillac XTS luxury sedan. Featuring Cadillac spokesperson Gunner Wright, the 11-spot campaign relied heavily on Weintrob’s expertise shooting cars; being one of the most groundbreaking Directors for BBC’s worldwide hit “Top Gear.” Weintrob has also just wrapped a pilot for AMC for Michael Bay entitled “American Muscle;” and is the Executive Producer/Creator for the new hit MTV2 series “The Dub Magazine Project” focused on cars and car culture. According to LIMEY’s Denyer, this was a perfect project for Weintrob: “Scott was the best choice because of his experience shooting for the UK BBC series ‘Top Gear.’ Not only did Scott instinctively know the best and unique ways to shoot a car and demonstrate its features, but his experience working with the three presenters on ‘Top Gear’ [Jeremy Clarkson, Richard Hammond and James May] meant Scott knew how to get natural performances and editorial options as Gunner drove and talked about the car. It was also Scott's ability to work very fast, creating many editorial options and still deliver great looking film on a limited budget that cemented him as the best Director for the job. His youthful and engaging personality was a plus.” Denyer adds that full credit goes to the agency Producer at Fallon Pat Sidoti. “Pat is one of the smartest young Producers I have had the pleasure to work with,” notes the EP. “Pat saw Scott’s potential and had faith in him as the right Director for the job, and was able to share that enthusiasm with Creative Directors Matt Soldan and Whitney Jenkins.” For Weintrob, shooting a campaign for Cadillac and Fallon was the pinnacle for any car enthusiast and filmmaker. “Fallon is one of the coolest agency working today in automotive advertising, and this was such a great opportunity,” says the Director. “There is one spot in the campaign that is definitely my favorite, because we shot at night in a storm above cloud level. It was hardcore filmmaking. Shooting the racecar in ‘Stopping Power’ was also a highlight. I shot tracks around the world for BBC’s ‘Top Gear,’ and you need a certain amount of car knowledge to shoot a racecar. It was fantastic.” Weintrob agrees that the collaboration with the agency creative team was exceptional, since they shot in three stages over three months this past spring. “We shot a pretty extensive cross section of car advertising, including interiors, beauty, dialogue, high-action car footage, so every day was a challenge, but also really exciting. Working with Pat and Matt from the agency was my best shooting experience to date. They were very collaborative and interesting to work with,” concludes the Director.
Stopping Power
案例简介：LIMEY 导演斯科特 · 维莱内布掌舵，通过法伦指导广泛的凯迪拉克 XTS 活动 加州洛杉矶-(2012年6月26日) -LIMEY 导演斯科特 · 维莱内布和所有者/执行制片人安德鲁 · 丹耶与来自法伦的广告公司创意人员密切合作，为全新的 2013 凯迪拉克 XTS 豪华轿车拍摄了一场非常广泛的新网络活动。以凯迪拉克发言人枪手赖特为特色，11 点战役严重依赖 Weintrob 的专业射击汽车;成为英国广播公司全球热播的 “Top Gear” 最具开创性的导演之一。 “Weintrob 还刚刚为迈克尔 · 贝包装了一个名为“ 美国肌肉 ”的 AMC 飞行员; 他是新推出的热门 MTV2 系列 “配音杂志项目” 的执行制片人/创作者，专注于汽车和汽车文化。 根据 LIMEY 的 Denyer 的说法，这是一个对 Weintrob 来说完美的项目: “斯科特是最好的选择，因为他有为英国 BBC 系列《顶级装备》拍摄的经验。斯科特不仅本能地知道拍摄汽车并展示其特征的最好和独特的方法,但他与《顶级齿轮》三名主持人合作的经历 [杰里米 · 克拉克森, 理查德 · 哈蒙德和詹姆斯 · 梅] 意味着斯科特知道如何在枪手开车谈论汽车时获得自然的表演和编辑选择。斯科特工作速度非常快，创造了许多编辑选择，并且仍然在有限的预算下放映好看的电影，这也巩固了他作为这份工作的最佳导演的能力。他年轻迷人的个性是一个优势。” Denyer 补充说，完全归功于法伦 · 帕特 · 西多蒂的代理制作人。“帕特是我有幸与之共事的最聪明的年轻制片人之一，” EP 指出。“帕特看到了斯科特的潜力，相信他是这份工作的合适导演，并能够与创意总监马特 · 索尔丹和惠特尼 · 詹金斯分享这种热情。" 对 Weintrob 来说，为凯迪拉克和法伦拍摄一场运动是任何汽车爱好者和电影制作人的巅峰。“法伦是当今汽车广告领域最酷的机构之一，这是一个很好的机会，” 导演说。“竞选中有一个地方绝对是我最喜欢的，因为我们在夜间在云层以上的风暴中拍摄。这是铁杆电影制作。用 “停止动力” 拍摄赛车也是一大亮点。我为英国广播公司的 “顶级装备” 拍摄了世界各地的赛道，你需要一定数量的汽车知识来拍摄赛车。太棒了。" Weintrob 同意与机构创意团队的合作是例外的，因为他们在去年春天的三个月里分三个阶段拍摄。“我们拍摄了相当广泛的汽车广告，包括内饰、美容、对话、高动作汽车镜头，所以每天都是一个挑战，但也非常令人兴奋。和中情局的帕特和马特一起工作是我迄今为止最好的拍摄经历。他们非常合作，合作也很有趣，”导演总结道。
Stopping Power
案例简介：LIMEY DIRECTOR SCOTT WEINTROB TAKES THE HELM TO DIRECT EXTENSIVE CADILLAC XTS CAMPAIGN VIA FALLON Los Angeles, CA – (June 26, 2012) – LIMEY Director Scott Weintrob and Owner/Executive Producer Andrew Denyer collaborated closely with the ad agency creatives from Fallon to shoot an incredibly extensive new web campaign for the all-new 2013 Cadillac XTS luxury sedan. Featuring Cadillac spokesperson Gunner Wright, the 11-spot campaign relied heavily on Weintrob’s expertise shooting cars; being one of the most groundbreaking Directors for BBC’s worldwide hit “Top Gear.” Weintrob has also just wrapped a pilot for AMC for Michael Bay entitled “American Muscle;” and is the Executive Producer/Creator for the new hit MTV2 series “The Dub Magazine Project” focused on cars and car culture. According to LIMEY’s Denyer, this was a perfect project for Weintrob: “Scott was the best choice because of his experience shooting for the UK BBC series ‘Top Gear.’ Not only did Scott instinctively know the best and unique ways to shoot a car and demonstrate its features, but his experience working with the three presenters on ‘Top Gear’ [Jeremy Clarkson, Richard Hammond and James May] meant Scott knew how to get natural performances and editorial options as Gunner drove and talked about the car. It was also Scott's ability to work very fast, creating many editorial options and still deliver great looking film on a limited budget that cemented him as the best Director for the job. His youthful and engaging personality was a plus.” Denyer adds that full credit goes to the agency Producer at Fallon Pat Sidoti. “Pat is one of the smartest young Producers I have had the pleasure to work with,” notes the EP. “Pat saw Scott’s potential and had faith in him as the right Director for the job, and was able to share that enthusiasm with Creative Directors Matt Soldan and Whitney Jenkins.” For Weintrob, shooting a campaign for Cadillac and Fallon was the pinnacle for any car enthusiast and filmmaker. “Fallon is one of the coolest agency working today in automotive advertising, and this was such a great opportunity,” says the Director. “There is one spot in the campaign that is definitely my favorite, because we shot at night in a storm above cloud level. It was hardcore filmmaking. Shooting the racecar in ‘Stopping Power’ was also a highlight. I shot tracks around the world for BBC’s ‘Top Gear,’ and you need a certain amount of car knowledge to shoot a racecar. It was fantastic.” Weintrob agrees that the collaboration with the agency creative team was exceptional, since they shot in three stages over three months this past spring. “We shot a pretty extensive cross section of car advertising, including interiors, beauty, dialogue, high-action car footage, so every day was a challenge, but also really exciting. Working with Pat and Matt from the agency was my best shooting experience to date. They were very collaborative and interesting to work with,” concludes the Director.
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