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地标的转变
案例简介：12月18日，周一晚上，宝马标志性的四缸建筑经历了一次壮观的转变，标志着 2017年售出的 100 辆电气化宝马以及该品牌对电动未来的坚定承诺。 由奥地利建筑师卡尔 · 施万泽设计的宝马总部于 1972年完工，赶上了慕尼黑夏季奥运会。这座 331英尺高的建筑是德国最重要的地标之一，模仿了典型汽车发动机中的四缸形状。值得注意的是，钢瓶不站在地面上; 它们悬挂在中央支撑塔上。 将旧气缸变成标志性电池的灯光投影凸显了总部位于慕尼黑的德国汽车制造商宝马的新里程碑, 该公司在 2013 年推出了全电动 i3。epic projection 涉及 9 个 OPSL 激光投影仪、 10 个额外的投影仪、 100 个 led灯和 480 个智能移动灯。84 公里的电缆用于数据和照明，820 立方米的材料。接下来，宝马计划到 2025年提供 25 款电气化车型，其中 12 款将完全电动。一些汽车的行驶里程将达到 435 英里。
地标的转变
案例简介：Monday evening, December 18th, BMW’s iconic Four Cylinder Building underwent a spectacular transformation to mark the 100,000th electrified BMW sold in 2017 and the brand’s unwavering commitment to an electric future. Designed by Austrian architect Karl Schwanzer, the BMW Headquarters was finished in 1972, in time for the Munich Summer Olympics. The 331 feet tall building is one of the most important German landmarks, mimicking the shape of the four cylinders in a typical car engine. Notably, the cylinders do not stand on the ground; they are suspended on a central support tower. The light projection turning the old cylinders into iconic electric batteries underscores a new landmark for the Munich-based German automotive manufacturer BMW, which launched the all-electric i3 in 2013.The epic projection involved 9 OPSL laser projectors, 10 additional projectors, 100 LED lights and 480 intelligent moving lights. 84 kilometers of cables were used for data and lighting and 820 cubic meters of materials.Next in the pipeline, BMW plans to offer 25 electrified models by 2025, 12 of which will be fully electric. Some of the cars will have a range of up to 435 miles.
Transformation of a Landmark
案例简介：12月18日，周一晚上，宝马标志性的四缸建筑经历了一次壮观的转变，标志着 2017年售出的 100 辆电气化宝马以及该品牌对电动未来的坚定承诺。 由奥地利建筑师卡尔 · 施万泽设计的宝马总部于 1972年完工，赶上了慕尼黑夏季奥运会。这座 331英尺高的建筑是德国最重要的地标之一，模仿了典型汽车发动机中的四缸形状。值得注意的是，钢瓶不站在地面上; 它们悬挂在中央支撑塔上。 将旧气缸变成标志性电池的灯光投影凸显了总部位于慕尼黑的德国汽车制造商宝马的新里程碑, 该公司在 2013 年推出了全电动 i3。epic projection 涉及 9 个 OPSL 激光投影仪、 10 个额外的投影仪、 100 个 led灯和 480 个智能移动灯。84 公里的电缆用于数据和照明，820 立方米的材料。接下来，宝马计划到 2025年提供 25 款电气化车型，其中 12 款将完全电动。一些汽车的行驶里程将达到 435 英里。
Transformation of a Landmark
案例简介：Monday evening, December 18th, BMW’s iconic Four Cylinder Building underwent a spectacular transformation to mark the 100,000th electrified BMW sold in 2017 and the brand’s unwavering commitment to an electric future. Designed by Austrian architect Karl Schwanzer, the BMW Headquarters was finished in 1972, in time for the Munich Summer Olympics. The 331 feet tall building is one of the most important German landmarks, mimicking the shape of the four cylinders in a typical car engine. Notably, the cylinders do not stand on the ground; they are suspended on a central support tower. The light projection turning the old cylinders into iconic electric batteries underscores a new landmark for the Munich-based German automotive manufacturer BMW, which launched the all-electric i3 in 2013.The epic projection involved 9 OPSL laser projectors, 10 additional projectors, 100 LED lights and 480 intelligent moving lights. 84 kilometers of cables were used for data and lighting and 820 cubic meters of materials.Next in the pipeline, BMW plans to offer 25 electrified models by 2025, 12 of which will be fully electric. Some of the cars will have a range of up to 435 miles.
地标的转变
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Transformation of a Landmark
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基本信息
- 广告战役： #100.000 electric cars sold in 2017#
- 广告品牌： 宝马
- 发布日期： 2018-05-01
- 行业领域： 轿车 , 出行工具 , 汽车/工具
- 媒体类别： 短视频
- 广告语言： 德语
- 媒介平台： 网络
- 获得奖项：
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