本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
可口可乐: 回收之王
案例简介：可口可乐想利用 Facebook 的地方来提高人们对回收塑料瓶的认识，所以我们创建了 “回收之王” 活动。我们在 Facebook Places 系统中添加了 10,000 多个回收站，所以无论你在以色列的哪个地方，你都可以在你附近找到一个回收站。从那以后，事情就开始自己发生了。成千上万的人参与进来，通过登记和上传照片与朋友分享回收经验。最活跃的参与者被加冕: “回收王”。
可口可乐: 回收之王
案例简介：Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King".
Coca-cola: The Recycling King
案例简介：可口可乐想利用 Facebook 的地方来提高人们对回收塑料瓶的认识，所以我们创建了 “回收之王” 活动。我们在 Facebook Places 系统中添加了 10,000 多个回收站，所以无论你在以色列的哪个地方，你都可以在你附近找到一个回收站。从那以后，事情就开始自己发生了。成千上万的人参与进来，通过登记和上传照片与朋友分享回收经验。最活跃的参与者被加冕: “回收王”。
Coca-cola: The Recycling King
案例简介：Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King".
可口可乐: 回收之王
暂无简介
Coca-cola: The Recycling King
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
