To bring a human touch to escalators, the workhorses of the world’s cities, Kone, a lift and escalator company, has introduced an escalator connected to Twitter and a virtual reality experience to showcase how an escalator can continuously report on its performance. It translates real-time data through IBM's Watson into human language and tweets out its comments to its fans.The London-based escalator’s innermost thoughts can be seen on the campaign website, which features links to the virtual reality video experience, plus the feed from @JustAnEscalator. The never-ending VR escalator ride can be viewed via a mobile device, on a PC or with a VR headset.@JustAnEscalator tweets details of its working day and condition. As the first escalator on Twitter, it seeks to help its users understand how one of these heavy duty machines keep people moving. Using data gathering and interpretation, viewers can see information transmitted from equipment to the Twitter feed. This actual service, named 24/7 Connected Services, transforms maintenance by bringing real-time data and insights to customers and service technicians.CreditsTobias Wacker - Creative Director - hasan & partners