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不要看这张海报
案例简介：《卫报》的海报是要听的，而不是阅读的。 这些广告在伦敦地铁网络以及印刷和社交媒体上投放，今天在《卫报》的每日新闻播客中进行了宣传。他们以最近两集关于气候变化和英国退欧的播客的音频文字为特色，大字体重叠文本，以引导人们关注行动号召: “不要看这张海报。听它”。该设计发挥了管架的设置和在移动中聆听的好处。 英国奥利弗为《卫报》创作的综合广告，类别为: 媒体。
不要看这张海报
案例简介：The Guardian's poster is meant to be listened to, not read. The ads, which are running on the London Underground network as well as print and social media, promote The Guardian’s daily news podcast Today in Focus. They feature audio transcripts from two recent podcast episodes on climate change and Brexit, with large font overlapping the text to direct attention to a call to action: "Don’t read this poster. Listen to it". The design plays on the setting of a Tube carriage and the benefits of listening on the move. Integrated advertisement created by Oliver, United Kingdom for The Guardian, within the category: Media.
Don't Read This Poster
案例简介：《卫报》的海报是要听的，而不是阅读的。 这些广告在伦敦地铁网络以及印刷和社交媒体上投放，今天在《卫报》的每日新闻播客中进行了宣传。他们以最近两集关于气候变化和英国退欧的播客的音频文字为特色，大字体重叠文本，以引导人们关注行动号召: “不要看这张海报。听它”。该设计发挥了管架的设置和在移动中聆听的好处。 英国奥利弗为《卫报》创作的综合广告，类别为: 媒体。
Don't Read This Poster
案例简介：The Guardian's poster is meant to be listened to, not read. The ads, which are running on the London Underground network as well as print and social media, promote The Guardian’s daily news podcast Today in Focus. They feature audio transcripts from two recent podcast episodes on climate change and Brexit, with large font overlapping the text to direct attention to a call to action: "Don’t read this poster. Listen to it". The design plays on the setting of a Tube carriage and the benefits of listening on the move. Integrated advertisement created by Oliver, United Kingdom for The Guardian, within the category: Media.
不要看这张海报
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Don't Read This Poster
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