Tequila|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

龙舌兰酒

案例简介：条目摘要谈到新加坡和马来西亚的道路安全，酒精仍然是主要问题, 在过去的两年里，违规道路的数量增加了，两个市场都需要改变如何谈论酒后驾车这个社会问题的方式。过去展示分离的身体碎片或现在留下的家庭成员的平面广告没有接触到 20 多岁的主要目标受众。我们和新加坡汽车协会 (AAS) 一起制作了九个平面广告，但这次音调不同。这些广告刊登在目标受众流行杂志、酒吧街道附近的广告牌、俱乐部旁边的海报、 AAS 大楼内的海报以及社交媒体平台上。

龙舌兰酒

案例简介：Entry Summary When it comes to road safety in Singapore and Malaysia alcohol is still the main problem, the number of road violations increased during the last two years and both markets were in need to change the wayof how to talk about the social issue of drink and driving. Past print Ads showcasing separated body pieces or family members now left behind didn't approached the main target audience which are in the early twenties.Together with Automobile Association Singapore(AAS) we created a variety of nine print ads but this time the tonality was different. The ads got published in target audience popular magazines, billboards close to bar streets, next to clubs, and posters inside AAS buildings, as well as on social media platforms.