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家庭就是爱
案例简介：在巴西，法律不承认非传统家庭，这意味着同性恋父母、单亲父母、收养的孩子和祖父母抚养的孩子不是合法家庭。谷歌搜索结果反映了这一点。当我们搜索家庭时，谷歌上 100% 的图片显示了异性恋家庭。巴西大师邀请人们分享他们非传统家庭的照片。这些照片被上传到活动的网站上，我们使用先进的搜索引擎优化技术，使它们与谷歌相关。
家庭就是爱
案例简介：In Brazil, non-traditional families are not recognized by the law.This means that gay parents, single parents, adopted children and children raised by their grandparents are not legally families. And Google results reflects that.When we search for family, 100% of the images on Google showed heterosexual families.Master Brasil invited people to share photos of their non-traditional families. These photos were uploaded to the campaign's website and, using advanced SEO techniques, we made them relevant to Google.
Family is Love
案例简介：在巴西，法律不承认非传统家庭，这意味着同性恋父母、单亲父母、收养的孩子和祖父母抚养的孩子不是合法家庭。谷歌搜索结果反映了这一点。当我们搜索家庭时，谷歌上 100% 的图片显示了异性恋家庭。巴西大师邀请人们分享他们非传统家庭的照片。这些照片被上传到活动的网站上，我们使用先进的搜索引擎优化技术，使它们与谷歌相关。
Family is Love
案例简介：In Brazil, non-traditional families are not recognized by the law.This means that gay parents, single parents, adopted children and children raised by their grandparents are not legally families. And Google results reflects that.When we search for family, 100% of the images on Google showed heterosexual families.Master Brasil invited people to share photos of their non-traditional families. These photos were uploaded to the campaign's website and, using advanced SEO techniques, we made them relevant to Google.
家庭就是爱
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Family is Love
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基本信息
- 广告战役： #Family is Love#
- 广告品牌： Dignidade Group
- 发布日期： 2015-12-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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