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紧急情况: 每个人都有梦想
案例简介:
紧急情况: 每个人都有梦想
案例简介:
Emergency: Everyone has a dream by Ogilvy Italy
案例简介:
Emergency: Everyone has a dream by Ogilvy Italy
案例简介:
紧急情况: 每个人都有梦想
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Emergency: Everyone has a dream by Ogilvy Italy
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After last year’s success with ‘Jalal,’ the story of an illegal immigrant selling roses on the streets, Emergency, a humanitarian organisation founded to help civilian victims of war and poverty, is back with the best wishes for the new year.For 2019, the spotlight is on ‘Miriam’s’ story, a girl like many others, with dreams like everyone else. We see a quick shot of her typing, then packing and getting on a plane as a voice over states that she is moving to a faraway place to start from scratch. We follow her as she looks forward to a future with opportunities, friends, family and love – an aspiration to normality. Pan back to reality, with the voice over stating “this…is not my story,” and we see Miriam standing, dirty and alone in a foggy refugee camp, with a graphic that states, “We are all humans, but we are not the same.” It finishes hoping for a “better 2019 for everyone.”With this ‘Everyone has a dream’ video, done with Ogilvy Milan, Emergency wants everyone to think about the inequalities in our societies, hitting people according on their place of birth, color of skin or religion.CreditsAgency: Ogilvy ItalyChief Creative Officer: Paolo Iabichino, Giuseppe MastromatteoCreative Director: Lavinia Francia, Marco Geranzani, Giordano CurreriSenior Art Director: Andrea SghedoniTV Producer: Francesca D’Agostino, Renata BrucatoPh: The FamilyDirector: Igor BorghiDoP: Manfredo ArchintoExecutive Producer: Lorenzo UlivieriProducer: Lilli Auteri, Annalisa BronziPost producer: Simone BarbellaProduction Designer: Sabrina TempestaStylist: Veronica ArtianoEditor: Lorenzo ColugnatiColorist: Giorgia MeacciMusic: Enzo CasucciSound effects: Giuseppe CatalanoSound studio: VetrioloPost production video: Youare
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