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    圣戈班正在执行地球任务

    案例简介:从远处看地球,火星探测器寻找记住其前世的方法。

    圣戈班正在执行地球任务

    案例简介:Looking at Earth from a distance, the Mars rover searches for ways to remember its former life.

    Saint-Gobain is on a mission to earth

    案例简介:从远处看地球,火星探测器寻找记住其前世的方法。

    Saint-Gobain is on a mission to earth

    案例简介:Looking at Earth from a distance, the Mars rover searches for ways to remember its former life.

    圣戈班正在执行地球任务

    暂无简介

    Saint-Gobain is on a mission to earth

    暂无简介

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    广告公司: Publicis Conseil/Paris 制作公司: Grand Bazar

    案例详情

    Working with Publicis Conseil, Saint-Gobain looks not to the future, but to the lives they are enhancing right now.  #MissiontoEarth features a melancholy robot as it projects memories of Earth onto a piece of stone, remembering the people on the ground who have sent it to Mars. Noted materials company Saint-Gobain shows off places where its products are used - trains, homes, and neon lights all get a brief nod.  A sweet and sentimental ad, Saint-Gobain has managed to attach itself to lofty goals by reminding the audience that their value comes from their dedication to the planet. The eco-conscious brand has, for a few years, worked to innovate new ways to protect the environment while producing components that serve the consumer. These are what are really highlighted in the video, which gives us a clear way to connect without getting bogged down in CGI or exaggerated visuals.

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