A Different Paris|短视频|广告营销案例【ADGuider广告指南】

不同的巴黎

案例简介：条目摘要尽管 Airbnb 在全球 2,000,000 多个城市有超过 34,000 家上市公司，但在其主要市场亚洲，人们对 Airbnb 提供的服务仍知之甚少。我们需要告知和教育我们的亚洲观众，通过 Airbnb，他们可以获得真实的旅行体验。此外，与陌生人共享一个家或住在陌生人的家里让亚洲人远离尝试 Airbnb。为了缓解这种紧张关系，我们选择讲述一个独自旅行的女性旅行者的故事，她从巴黎的旅游胜地出发，发现了城市的当地一面。一个单独的女性旅行者展示了人们可以用 Airbnb 发现一个城市的安全性。此外，在她的 Airbnb 主人的建议下，她发现自己被当地人和当地的藏身之处包围，进一步开车回家。Airbnb 主人帮助旅行者发现旅游指南中没有的城市部分。简要解释这部电影讲述了一个单身女性旅行者对她在巴黎度过的时光的记忆。她的记忆是通过一个完全在 Zoetrope 上的动画世界看到的。在这个充满活力的世界里，我们看到她离开了旅游胜地埃菲尔铁塔地区，在当地主人的建议下，她发现了巴黎不同的一面。一个充满了当地人和当地最喜欢的藏身之处。就在这个巴黎，她发现了一个隐藏的跳蚤市场，一个迷人的老式旋转木马，里面挤满了当地的孩子和家庭, 她去了一家秘密的地下酒吧，在那里她遇到了当地人，最后在一个典型的巴黎夜晚度过，然后在附近的咖啡馆吃晚饭。这部电影展示了旅行者在当地 Airbnb 的住宿体验。

不同的巴黎

案例简介：Entry Summary Despite having over 2,000,000 listings in more than 34,000 cities globally, awareness of what Airbnb offers remained largely unknown in its primary market, Asia. We needed to inform and educate our Asian audience that with Airbnb, they get an authentic travel experience. Also, sharing a home with a stranger or living in a stranger’s home keeps Asians away from trying out Airbnb. To ease this tension, we chose to tell the story of a solo female traveler who steers clear from the touristy areas of Paris and discovers the local side to the city. A solo female traveler showed the safety with which one can discover a city with Airbnb. Also, with suggestions from her Airbnb host she finds herself surrounded by locals and local hideaways further driving home the point of Airbnb hosts helping travelers discover parts of the city not found in travel guidebooks. Brief Explanation The film tells the story of a solo female traveler's memories of the time she spent in Paris. Her memories are seen through an animated world set entirely on a Zoetrope. In this animated world, we see her travel away from the touristy Eiffel Tower areas, and with suggestions from her local host, she discovers a different side to Paris. One that’s filled with locals and local favourite hideaways. It’s in this Paris, she discovers a hidden flea market, a charming vintage carousel filled with local kids and families, she makes her way to a secret underground bar where she meets locals and ends up spending a typical Parisian evening before ending the night with supper at a neighbourhood café. The film showcases the experiences a traveler can have when they stay in local neighbourhoods with Airbnb.