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Toyotecno房屋清洁服务: 小矮人小便清理
案例简介：
Toyotecno房屋清洁服务: 小矮人小便清理
案例简介：
Toyotecno House-cleaning service: Little Man Pee Cleans Up
案例简介：
Toyotecno House-cleaning service: Little Man Pee Cleans Up
案例简介：
Toyotecno房屋清洁服务: 小矮人小便清理
暂无简介
Toyotecno House-cleaning service: Little Man Pee Cleans Up
暂无简介
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案例详情
When a man urinates standing up, the droplets make floors and walls of the bathroom dirty, causing bad odor. Nonetheless, in most Japanese households, bathroom cleaning has been, and still is, considered a woman’s chore. Only 7.5% of husbands clean the floor and the walls of the bathroom. As a house-cleaning brand, TOYOTECNO wanted to raise awareness among men on this matter to lessen the housework burden of women. We leveraged Little Man Pee, the symbol of standing urination. We replaced one of Japan’s most well-known statues of Little Man Pee with a sculpture of Little Man Pee cleaning the floor, to communicate the message: “Gentlemen...if you stand up, clean up!” We created the news that “Little Man Pee cleans the floor he dirtied”. It made men realize they were the ones dirtying the bathrooms, and encouraged them to participate in bathroom cleaning.
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