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Shams
案例简介：条目摘要 卡塔尔死亡的最大原因之一: 道路死亡 -- 很多是因为受害者没有系安全带。原因可以归结为信仰。许多人认为系上安全带表明缺乏信心，上帝会保护他们 -- 如果上帝希望他们在路上死去，那么真主保佑，这是上帝的意愿。事实上，最近的一项研究发现，92% 的受访者认为车祸死亡是命运造成的。描述全球道路安全运动中使用的真实车祸在这里行不通。我们需要美丽而不是暴力，帮助他们重新思考在上帝的计划中采取预防措施的地方。伊斯兰图案之所以被选择是因为它的象征意义、完美和无限重复代表着神圣和神圣。运动表明，虽然安全带不是最终的保护者，但它仍然作为一种保护手段发挥着关键作用。
Shams
案例简介：Entry Summary One of the biggest causes of death in Qatar: road fatalities – many because the victim wasn't wearing a seatbelt. The reason for this comes down to faith. Many believe that wearing a seatbelt demonstrates lack of faith that God will protect them - if God wills they should die on the road, then Inshallah, that is God's will. In fact, a recent study found 92% surveyed thought car crash deaths were due to destiny. Depicting real car accidents, used in road safety campaigns globally, would not work here. Instead of violence, we needed beauty, to help them rethink the place of taking precautions within God’s plans. The Islamic pattern was chosen for its symbolic significance, its perfection and infinite repetition representing the sacred and divine. The campaign conveyed that while the seatbelt is not the ultimate Protector, it still plays a critical role as a means of protection.
Shams
案例简介：条目摘要 卡塔尔死亡的最大原因之一: 道路死亡 -- 很多是因为受害者没有系安全带。原因可以归结为信仰。许多人认为系上安全带表明缺乏信心，上帝会保护他们 -- 如果上帝希望他们在路上死去，那么真主保佑，这是上帝的意愿。事实上，最近的一项研究发现，92% 的受访者认为车祸死亡是命运造成的。描述全球道路安全运动中使用的真实车祸在这里行不通。我们需要美丽而不是暴力，帮助他们重新思考在上帝的计划中采取预防措施的地方。伊斯兰图案之所以被选择是因为它的象征意义、完美和无限重复代表着神圣和神圣。运动表明，虽然安全带不是最终的保护者，但它仍然作为一种保护手段发挥着关键作用。
Shams
案例简介：Entry Summary One of the biggest causes of death in Qatar: road fatalities – many because the victim wasn't wearing a seatbelt. The reason for this comes down to faith. Many believe that wearing a seatbelt demonstrates lack of faith that God will protect them - if God wills they should die on the road, then Inshallah, that is God's will. In fact, a recent study found 92% surveyed thought car crash deaths were due to destiny. Depicting real car accidents, used in road safety campaigns globally, would not work here. Instead of violence, we needed beauty, to help them rethink the place of taking precautions within God’s plans. The Islamic pattern was chosen for its symbolic significance, its perfection and infinite repetition representing the sacred and divine. The campaign conveyed that while the seatbelt is not the ultimate Protector, it still plays a critical role as a means of protection.
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基本信息
- 广告战役： #Qatar Islamic Bank-平面-50a3#
- 广告品牌： Qatar Islamic Bank
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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Seat belts save lives let's make them part of our culture.
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