BOTBOT|短视频|广告营销案例【ADGuider广告指南】

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BOTBOT

案例简介：活动描述利用对话用户界面，让构建聊天机器人就像进行对话一样简单。这使得成千上万的小企业可以轻松、免费地访问聊天机器人，帮助他们与客户接触。这种简单的用户体验是通过构建和整齐地将后端技术和用户策略打包成一个可访问的基于 Facebook Messenger 的界面来实现的。有三个值得注意的系统正在集成: 1.后端系统，用于捕获和交付完整体验的数据 2.business3.Facebook Messenger 已经使用的第三方数据服务, 它在安装过程中捕获来自小企业主的数据，为消费者交互提供数据，并将消费者响应捕获回后端系统。这一切都发生在后台，因此业务用户可以轻松创建聊天机器人，而无需技术和经验策略专业知识。结果 BotBot soft-于 3月17日推出，促销活动将于 4月中推出，因此在提交时还没有绩效结果。与我们让小型企业轻松、自由访问聊天机器人的主要目标相比，结果令人信服。这个过程过去需要几个月，现在需要不到三分钟; 而费用已经从六位数减少到零位数。概要聊天机器人允许公司改善客户服务和增加销售额。但是，无论看起来多么简单，构建聊天机器人都需要相当多的创造性和技术专长、时间和金钱。这些限制使得大多数小企业无法访问聊天机器人。BotBot 使小企业能够在几分钟内，而不是几个月内，在没有帮助的情况下，按照这些简单的步骤构建聊天机器人。首先，利用 Facebook Messenger 来构建聊天机器人体验，满足普通消费者的互动，如订购食物、询问企业常见问题以及预订健身课程。其次，服务于聊天机器人体验本身，也在 Messenger 上，这样消费者就可以轻松访问这些高效用的交互。通过这种方式，BotBot 使所有小企业都可以访问聊天机器人，而不仅仅是拥有从头开始构建所需的大量资源的企业。聊天机器人提供有意义的体验，帮助满足普通小型企业的需求，提高客户服务和增长销售。执行 BotBot 建立了一个模板化的方法来构建被认为是最常用的聊天机器人。一个教育网站介绍了所有的模板; 企业选择他们的模板，然后在 Messenger 中创建聊天机器人。利用 Facebook 广告、教育网站、 BotBot 聊天机器人模板和 Facebook Mesenger 上的消费者聊天机器人，以及面向商业用户的私人分析平台，建立了一个集成平台来构建体验。BotBot 是免费的，不需要专业知识，信使互动在很大程度上是自动化的，使得规模无限。该经验是从 1月1日到 3月17日进行战略、设计和开发的，并不断改进和添加新的 BotBot 模板。战略成千上万的商业 Facebook 商业页面被发现，可以为 Messenger 上的聊天机器人提供更丰富的体验。主要目标是小企业及其在 Facebook 上互动的客户。企业已经在 Facebook 上手动与客户互动。现在，他们可以通过集成更多数据来增加这些交互的效用，扩展到信使通道，并通过自动化大幅增加交互的规模。BotBot 将构建聊天机器人的过程变成了一个简单的对话，从而消除了专业知识和安装成本，并使任何人都可以访问它们。

BOTBOT

案例简介：CampaignDescription Utilize a conversational user interface to make building a chatbot as simple as having a conversation about it. This allows easy, free access to chatbots for thousands of small business, helping them engage with their customers. This simplicity of user experience is achieved by building and tidily packaging the backend technology and user strategy into an accessible, Facebook Messenger-based interface. There are three notable systems being integrated:1.A backend system that captures and delivers data for the full experience2.Third party data services already in use by the business3.Facebook Messenger, which captures data from the small business owner during setup, delivers data for consumer interactions, and captures consumer responses back into the backend system. This all happens in the background, so business users can easily create a chatbot without technical and experience strategy expertise. Outcome BotBot soft-launched on March 17 and promotion is forthcoming in mid-April, so no performance results at time of submission are yet available. Measuring against our primary target of making chatbots easily, and freely accessible to small businesses, the results are compelling. A process that used to takes months, now takes less than three minutes; while the expense has been reduced from six figures to zero figures. Synopsis Chatbots allow companies to improve customer service and increase sales. But, however simple they appear, building chatbots requires considerable creative and technical expertise, time, and money. These restraints make chatbots inaccessible to most small businesses. BotBot enables small businesses to build chatbots in minutes, not months, without assistance, following these easy steps. First, utilize Facebook Messenger to build a chatbot experience, satisfying common consumer interactions like ordering food, asking common questions of a business, and booking fitness classes. Second, serve the chatbot experience itself, also on Messenger, so consumers have easy access to these high utility interactions. In this manner, BotBot makes chatbots accessible to all small businesses, not just enterprises with the extensive resources required to build one from scratch. The chatbots deliver meaningful experiences that help serve common small business needs, enhancing customer service and growing sales. Execution BotBot establishes a templated approach to building what were identified as the most commonly used chatbots. An educational website introduces all of the templates; businesses choose their template and chatbot creation then happens in Messenger. An integrated platform was established to build the experience, leveraging Facebook ads, an educational site, BotBot chatbot templates and consumer chatbots on Facebook Mesenger, and a private analytics platform for business users. BotBot is free, requires no expertise, and the Messenger interactions are largely automated, making scale boundless. The experience was strategized, designed and developed from January 1 through March 17, with ongoing refinements and additions of new BotBot templates. Strategy Hundreds of thousands of business Facebook business pages were identified that could be offering a richer experience with chatbots on Messenger. The primary targets are small businesses and their customers who are interacting on Facebook. Businesses are already manually interacting with their customers on Facebook. Now, they can increase the utility of these interactions by integrating more data, expand into the Messenger channel, and drastically increase scale of interactions through automation. BotBot turns the process of building a chatbot into a simple conversation, thus eliminating expertise and cost of setup, and making them accessible to anyone.