The Chemical Calendar|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

化学日历

案例简介：战略向巴斯夫在基辅和乌克兰其他主要城市的业务合作伙伴交付50份。概要巴斯夫是一家历史悠久的化工公司。它是世界化学工业的领导者。化学测试、研究和日常实验在巴斯夫实验室进行。由于科学发现，巴斯夫公司的众多合作伙伴成功地改善了他们的业务。活动描述我们创建了一个日历，这要归功于化学反应。每个安瓿代表一年中的一个月。由于特殊的有机液体与氧气的化学反应，显示了天数的变化。蒸发时，液位指示月份的日期和星期几。结果化学日历对客户有很大的反响。新的巴斯夫年度日历提醒了化学创新的重要性，并展示了该品牌的主要价值。执行每个安瓿都有不同的化学元素，以确保液体会在一年中的精确一天发生反应。我们已经在两年内测试了我们的公式，以证明它在不同的环境中可以正常工作。

化学日历

案例简介：Strategy 50 Copies Delivered To BASF’s Business partners in Kyiv and other major Ukrainian cities. Synopsis BASF is the chemical company with the long history. It’s the leader of chemistry industry in the world. Chemical tests, research, daily experiments take place in BASF labs. Due to scientific discoveries, the numerous partners of BASF Company successfully improved their business. Campaign Description We created a calendar that works thanks to chemical reactions. Each ampoule represents one month of the year. The change of the days is shown thanks to the chemical reaction of the special organic liquid with the oxygen. Evaporating, the liquid level indicates the date of the month and day of the week. Outcome The Chemical Calendar has a great response to clients. The new BASF annual calendar reminds about the importance of chemical innovations and demonstrates the main values of the brand. Execution Each ampoule has different chemical elements to make sure that the liquid will react on the precise day of the year. We have tested our formula during two years to prove that it will work fine in different environments.