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卢卡 1000 英里
案例简介：负责竞选的创意是一个患有唐氏综合症的男孩的父亲。巴勃罗解释了他出生时的第一反应，以及后来一切如何改变: “卢卡渐渐地出现了，唐氏综合症消失了”。根据巴勃罗的经验，我们想创造一个关于包容和爱的故事，而不是纯粹为广告写的小说。这导致我们制作了一部短途电影，由巴勃罗和他的儿子主演，他们参加了 “1000 英里运动”，这是一个在美丽的巴塔哥尼亚地区举行的经典汽车集会。
卢卡 1000 英里
案例简介：The creative in charge of the campaign is the father of a boy with Down’s syndrome. Pablo explained his first reaction when Luca was born and how everything changed later: ‘Little by little, Luca appeared and the Down’s syndrome disappeared’. Based on Pablo’s experience, we wanted to create a story about inclusion and love, instead of something that was a fiction written purely for advertising. This led us to produce a short road movie, starring Pablo and his son as they participated in ‘The 1000 Miles Sport’, a classic car rally that is held in the beautiful region of Patagonia.
The 1000 Miles of Luca
案例简介：负责竞选的创意是一个患有唐氏综合症的男孩的父亲。巴勃罗解释了他出生时的第一反应，以及后来一切如何改变: “卢卡渐渐地出现了，唐氏综合症消失了”。根据巴勃罗的经验，我们想创造一个关于包容和爱的故事，而不是纯粹为广告写的小说。这导致我们制作了一部短途电影，由巴勃罗和他的儿子主演，他们参加了 “1000 英里运动”，这是一个在美丽的巴塔哥尼亚地区举行的经典汽车集会。
The 1000 Miles of Luca
案例简介：The creative in charge of the campaign is the father of a boy with Down’s syndrome. Pablo explained his first reaction when Luca was born and how everything changed later: ‘Little by little, Luca appeared and the Down’s syndrome disappeared’. Based on Pablo’s experience, we wanted to create a story about inclusion and love, instead of something that was a fiction written purely for advertising. This led us to produce a short road movie, starring Pablo and his son as they participated in ‘The 1000 Miles Sport’, a classic car rally that is held in the beautiful region of Patagonia.
卢卡 1000 英里
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The 1000 Miles of Luca
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基本信息
- 广告战役： #International Day of People with Disabilities-影视-d7c8#
- 广告品牌： International Day of People with Disabilities
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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