The intention behind creating this brand film was to help Sony Pictures Networks (SPN) India reassert its brand philosophy ‘Go Beyond' using Landor's branding assets. With a long-standing history, SPN wished to refresh and reassert what they stood for by reworking their visual identity and brand film.The SPN brand film served as the perfect way to showcase the rebrand of this giant media company using Landor's branding assets. A strong visual design language coupled with impactful motion & sound design were key in telling SPN's new story. 'Go Beyond' was brought to life through geometric form, shapes, motion and crisp messaging, culminating in the red dash as the brand hero.SPN has played an integral role shaping the entertainment space in India for over two decades. In this time SPN’s audience has evolved and the brand expression therefore had to change.The use of the recurring red dash element, helped create a film that resonated with SPN's brand values - 'bold' and 'unafraid' and reinforced the brand's philosophy.CreditsSheetal Sudhir - founder and creative director - Dynamite Design LLPJeldon Craig Pereira - associate creative director - Dynamite Design LLP