Portuguese Cardiology Foundation: Tears From The Heart|短视频,微电影|广告营销案例【ADGuider广告指南】

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葡萄牙心脏病基金会: 发自内心的泪水

案例简介：

葡萄牙心脏病基金会: 发自内心的泪水

案例简介：

Portuguese Cardiology Foundation: Tears From The Heart

案例简介：

Portuguese Cardiology Foundation: Tears From The Heart

案例简介：

葡萄牙心脏病基金会: 发自内心的泪水

暂无简介

Portuguese Cardiology Foundation: Tears From The Heart

暂无简介

基本信息

广告品牌： Portuguese Cardiology Foundation
发布日期： 2016-05
行业领域：生活服务 , 医疗/护理
媒体类别： 短视频 , 微电影
广告语言： 葡萄牙语
媒介平台：网络

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广告公司： Fcb , Lisbon , Portugal

案例详情

Hypertension is responsible for 34% of deaths in Portugal. The main culprit? The excessive salt consumption. To create awareness around this serious public health problem, the Portuguese Cardiology Foundation carefully collected tears from stroke victim’s relatives and, by a salinization process, transformed into salt crystals. A unique line of salt that uses mourning as its raw material. And a powerful weapon against hypertension that impacted thousands of portuguese people in pharmacies around the country.

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