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增强现实日历
案例简介：简要说明: 没有汽车的汽车日历!日历只显示高质量的风景照片。为了体验汽车，用户必须下载一个 iPhone 应用程序。使用增强现实，人们可以把汽车带到风景上，声音、动画等等! 描述客户的简报: 简报是为奥迪客户开发日历。日历应该与其他汽车日历大不相同，并将奥迪定位为创新和现代。 描述你是如何到达最终设计的: 当奥迪推出汽车日历时，日历必须和品牌本身一样创新。奥迪不应该仅仅说 “Vorsprung durch Technik” (通过技术领先)，还应该证明这一点。 表明市场的结果有多成功: 发出了 25,000 份日历。到目前为止，该应用程序已下载 23,448 次。这意味着，大多数收到日历副本的人已经下载了该应用程序，以全新的方式体验 “Vorsprung durch Technik”。奥迪收到了众多热情客户的回复邮件。只有一个人显然没有得到它。他写了一封电子邮件，感谢美丽的风景。
增强现实日历
案例简介：Brief Explanation: A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all! Describe the brief from the client: The brief was to develop a calendar for Audi clients. The calendar should differ greatly from other car calendars and position Audi as innovative and modern. Description of how you arrived at the final design: When Audi introduces a car calendar, that calendar has to be just as innovative as the brand itself. Audi should not merely say "Vorsprung durch Technik" (Leading through technology) but prove it as well. Indication of how successful the outcome was in the market: 25,000 calendars were sent out. So far, the app has been downloaded 23,448 times. This means that most of the people who received a copy of the calendar have downloaded the app to experience "Vorsprung durch Technik" in a new dimension. Audi received numerous response mails from enthusiastic clients. Just one person obviously didn´t get it. He wrote an e-mail saying thank you for the lovely landscapes.
Augmented Reality Calendar
案例简介：简要说明: 没有汽车的汽车日历!日历只显示高质量的风景照片。为了体验汽车，用户必须下载一个 iPhone 应用程序。使用增强现实，人们可以把汽车带到风景上，声音、动画等等! 描述客户的简报: 简报是为奥迪客户开发日历。日历应该与其他汽车日历大不相同，并将奥迪定位为创新和现代。 描述你是如何到达最终设计的: 当奥迪推出汽车日历时，日历必须和品牌本身一样创新。奥迪不应该仅仅说 “Vorsprung durch Technik” (通过技术领先)，还应该证明这一点。 表明市场的结果有多成功: 发出了 25,000 份日历。到目前为止，该应用程序已下载 23,448 次。这意味着，大多数收到日历副本的人已经下载了该应用程序，以全新的方式体验 “Vorsprung durch Technik”。奥迪收到了众多热情客户的回复邮件。只有一个人显然没有得到它。他写了一封电子邮件，感谢美丽的风景。
Augmented Reality Calendar
案例简介：Brief Explanation: A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all! Describe the brief from the client: The brief was to develop a calendar for Audi clients. The calendar should differ greatly from other car calendars and position Audi as innovative and modern. Description of how you arrived at the final design: When Audi introduces a car calendar, that calendar has to be just as innovative as the brand itself. Audi should not merely say "Vorsprung durch Technik" (Leading through technology) but prove it as well. Indication of how successful the outcome was in the market: 25,000 calendars were sent out. So far, the app has been downloaded 23,448 times. This means that most of the people who received a copy of the calendar have downloaded the app to experience "Vorsprung durch Technik" in a new dimension. Audi received numerous response mails from enthusiastic clients. Just one person obviously didn´t get it. He wrote an e-mail saying thank you for the lovely landscapes.
增强现实日历
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Augmented Reality Calendar
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