本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
# SquareShakes-世界上第一个为 Instagram 设计的 Shakes
案例简介：Goodby Silverstein & Partners 与 SONIC 和 Instagram 名人 @ chefjacquslamerde 建立了合作伙伴关系，chefjacquslammer 是一位著名的食品 Instagrammer，他通过以复杂的方式设计和拍摄可接近的食物来取笑美食, 介绍世界上第一个为 Instagram 设计的产品，只能通过 Instagram-SONIC # SquareShakes 获得。SONIC Square Shake 将完全是方形的，非常适合拍摄和分享，配有方形杯子和方形吸管。 “人们痴迷于在 Instagram 上捕捉世界，所以我们想 '如果我们操纵真实世界来适应 Instagram 呢？' “相反，” Goodby Silverstein & Partners ECD & Partner 玛格丽特 · 约翰逊说,索尼克的创意机构。“我们很高兴与厨师雅克 · 拉 · 默德合作，他以每天在 Instagram 上把简单的配料变成艺术品而闻名。" 这些奶昔将只在 4月16日通过 Instagram 上的 “立即购物” 赞助广告提供给基地营地节日场地的科切拉节观众。通过 Instagram 的 “立即购物” 定向赞助广告，与会者将能够订购奶昔并当场品尝 -- 这是 Instagram 的第一个同类项目。然后，鼓励采样者在 Instagram 上分享他们的方形奶昔，并使用 hashtag # SquareShake，从而完成索尼克新奶昔奶昔系列的 Insta-circle.Inspired，香草豆、黄油太妃糖等口味简介, 黑巧克力，波旁红糖，杜尔塞和野莓和薰衣草,声波广场震动是广告公司 Goodby Silverstein & Partners 的创意。这项活动将是对平台的元敬意，该平台将 # beautiful food images 推出主流，5600万多张照片标有主题标签，1.78亿多张标有 # food。为了玩弄这种文化现象，索尼克引入了 @ chefjacquslamerde，又名克里斯汀 · 弗林, 多伦多智商食品公司的行政主厨将索尼克的新奶昔重新制作和设计成独一无二的方形奶昔。为了进一步加强这些创作，索尼克招募了一组精选的 Instagram 平面设计影响者 @ DSchwen，@ TimothyGoodman，@ vlevetrspectrum，@ vpavlovvisionals，@ wilbryantplz, @ MikeyBurton 和 @ JoshuaNom 创造了受独特成分启发的彩色背景，并用于所有活动摄影。
# SquareShakes-世界上第一个为 Instagram 设计的 Shakes
案例简介：Goodby Silverstein & Partners launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde, a well-known food Instagrammer who pokes fun at fine dining by styling and photographing approachable foods in sophisticated ways, to introduce the world’s first product designed for Instagram, only available through Instagram – SONIC #SquareShakes. The SONIC Square Shake will be entirely square, perfect for photographing and sharing, complete with a square cup and a square straw."People are obsessed with capturing the world on Instagram so we thought ‘What if we manipulated the real world to fit on Instagram?’ instead,” said Margaret Johnson, ECD & Partner, Goodby Silverstein & Partners, SONIC’s creative agency. “We are excited to partner with Chef Jacques La Merde, who is famous for turning simple ingredients into works of art on Instagram every day.” The shakes will be available exclusively through “Shop Now” sponsored ads on Instagram to Coachella festival goers at the Base Camp festival grounds only on April 16. Through Instagram’s “Shop Now” geo-targeted sponsored ads, attendees will be able to order the shakes and sample them on the spot – a first-of-its-kind program for Instagram. Samplers are then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShake, thus completing the Insta-circle.Inspired by SONIC’s new Creamery Shakes line, flavor profiles such as Vanilla Bean, Buttered Toffee, Dark Chocolate, Bourbon Brown Sugar, Dulce De Leche and Wildberry & Lavender, the SONIC Square Shake is the brainchild of advertising agency, Goodby Silverstein & Partners. The campaign will be a meta-homage to the platform that launched #beautiful food imagery into the mainstream, with more than 56 million photos tagged with the topical hashtag and more than 178 million tagged #food. To play with this cultural phenomenon, SONIC brought in @ChefJacqueslaMerde, aka Christine Flynn, Executive Chef at Toronto’s IQ Food Co. to re-createe and design SONIC’s new Creamery Shakes into the one-of-a-kind Square Shakes. To further enhance these creations, SONIC recruited a select group of Instagram graphic design influencers @DSchwen, @TimothyGoodman, @VlevetSpectrum, @VPavlovVisuals, @WillBryantPLZ, @MikeyBurton and @JoshuaNom to create colorful backdrops inspired by the unique ingredients and used for all campaign photography.
#SquareShakes – The World’s First Shakes Designed for Instagram
案例简介：Goodby Silverstein & Partners 与 SONIC 和 Instagram 名人 @ chefjacquslamerde 建立了合作伙伴关系，chefjacquslammer 是一位著名的食品 Instagrammer，他通过以复杂的方式设计和拍摄可接近的食物来取笑美食, 介绍世界上第一个为 Instagram 设计的产品，只能通过 Instagram-SONIC # SquareShakes 获得。SONIC Square Shake 将完全是方形的，非常适合拍摄和分享，配有方形杯子和方形吸管。 “人们痴迷于在 Instagram 上捕捉世界，所以我们想 '如果我们操纵真实世界来适应 Instagram 呢？' “相反，” Goodby Silverstein & Partners ECD & Partner 玛格丽特 · 约翰逊说,索尼克的创意机构。“我们很高兴与厨师雅克 · 拉 · 默德合作，他以每天在 Instagram 上把简单的配料变成艺术品而闻名。" 这些奶昔将只在 4月16日通过 Instagram 上的 “立即购物” 赞助广告提供给基地营地节日场地的科切拉节观众。通过 Instagram 的 “立即购物” 定向赞助广告，与会者将能够订购奶昔并当场品尝 -- 这是 Instagram 的第一个同类项目。然后，鼓励采样者在 Instagram 上分享他们的方形奶昔，并使用 hashtag # SquareShake，从而完成索尼克新奶昔奶昔系列的 Insta-circle.Inspired，香草豆、黄油太妃糖等口味简介, 黑巧克力，波旁红糖，杜尔塞和野莓和薰衣草,声波广场震动是广告公司 Goodby Silverstein & Partners 的创意。这项活动将是对平台的元敬意，该平台将 # beautiful food images 推出主流，5600万多张照片标有主题标签，1.78亿多张标有 # food。为了玩弄这种文化现象，索尼克引入了 @ chefjacquslamerde，又名克里斯汀 · 弗林, 多伦多智商食品公司的行政主厨将索尼克的新奶昔重新制作和设计成独一无二的方形奶昔。为了进一步加强这些创作，索尼克招募了一组精选的 Instagram 平面设计影响者 @ DSchwen，@ TimothyGoodman，@ vlevetrspectrum，@ vpavlovvisionals，@ wilbryantplz, @ MikeyBurton 和 @ JoshuaNom 创造了受独特成分启发的彩色背景，并用于所有活动摄影。
#SquareShakes – The World’s First Shakes Designed for Instagram
案例简介：Goodby Silverstein & Partners launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde, a well-known food Instagrammer who pokes fun at fine dining by styling and photographing approachable foods in sophisticated ways, to introduce the world’s first product designed for Instagram, only available through Instagram – SONIC #SquareShakes. The SONIC Square Shake will be entirely square, perfect for photographing and sharing, complete with a square cup and a square straw."People are obsessed with capturing the world on Instagram so we thought ‘What if we manipulated the real world to fit on Instagram?’ instead,” said Margaret Johnson, ECD & Partner, Goodby Silverstein & Partners, SONIC’s creative agency. “We are excited to partner with Chef Jacques La Merde, who is famous for turning simple ingredients into works of art on Instagram every day.” The shakes will be available exclusively through “Shop Now” sponsored ads on Instagram to Coachella festival goers at the Base Camp festival grounds only on April 16. Through Instagram’s “Shop Now” geo-targeted sponsored ads, attendees will be able to order the shakes and sample them on the spot – a first-of-its-kind program for Instagram. Samplers are then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShake, thus completing the Insta-circle.Inspired by SONIC’s new Creamery Shakes line, flavor profiles such as Vanilla Bean, Buttered Toffee, Dark Chocolate, Bourbon Brown Sugar, Dulce De Leche and Wildberry & Lavender, the SONIC Square Shake is the brainchild of advertising agency, Goodby Silverstein & Partners. The campaign will be a meta-homage to the platform that launched #beautiful food imagery into the mainstream, with more than 56 million photos tagged with the topical hashtag and more than 178 million tagged #food. To play with this cultural phenomenon, SONIC brought in @ChefJacqueslaMerde, aka Christine Flynn, Executive Chef at Toronto’s IQ Food Co. to re-createe and design SONIC’s new Creamery Shakes into the one-of-a-kind Square Shakes. To further enhance these creations, SONIC recruited a select group of Instagram graphic design influencers @DSchwen, @TimothyGoodman, @VlevetSpectrum, @VPavlovVisuals, @WillBryantPLZ, @MikeyBurton and @JoshuaNom to create colorful backdrops inspired by the unique ingredients and used for all campaign photography.
# SquareShakes-世界上第一个为 Instagram 设计的 Shakes
暂无简介
#SquareShakes – The World’s First Shakes Designed for Instagram
暂无简介
基本信息
- 广告战役： #Square Shakes#
- 广告品牌： Sonic
- 发布日期： 2016-04-01
- 行业领域： 餐饮/饮食 , 饮食/特产
- 媒体类别： 短视频 , 活动 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
