The Best Job in the World|短视频|广告营销案例【ADGuider广告指南】

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世界上最好的工作

案例简介：提高对大堡礁岛屿的认识哲学/解决方案我们创造了 “世界上最好的工作” -- 昆士兰旅游业的岛屿看守。这不是一个噱头 -- 这是一个真正的工作，探索岛屿，并通过在线博客、照片和视频日记进行报道。我们在传统招聘中投放了简单的新闻广告，并在失业率上升的时候向世界媒体提供了一个 “好消息”。结果超过 1 亿美元的媒体报道 (预算为 1 亿美元) 在 56 天内，Islandfreejob 有 6.849.504 名游客来自 21 个国家的 34.684 名申请人

世界上最好的工作

案例简介：To raise awareness of the Islands of the Great Barrier Reef Philosophy/Solution We created "The Best Job in the World" - Islands caretaker working for Tourism Queensland. It's not a gimmick - it's a real job exploring the islands and reporting back through online blogs, photos and video diaries. We placed simple press ads in traditional recruitment and fed the world's media a "good news" story in a time of rising unemployment. Results More than $US100M worth of media coverage (from a budget of $US1.2M) In 56 days Islandfreejob had 6.849.504 visitors 34.684 applicants from 21 countries