Uber - While most can shelter at home safely, some can't. ⠀⠀That’s why we are partnering with domestic violence organizations an|图文|广告营销案例【ADGuider广告指南】

Uber-虽然大多数人可以安全地躲在家里，但有些人却不能。⠀ 这就是为什么我们与家庭暴力组织合作

案例简介：虽然大多数人可以安全地躲在家里，但有些人不能。这就是为什么我们与16个国家/地区的35个城市的家庭暴力组织和地方政府合作，为庇护所和安全场所提供50,000个免费乘车服务，并提供45,000多种免费餐点。随着全球新型冠状病毒肺炎大流行继续影响我们的社区，留在家里的命令给我们当中一些最脆弱的人，包括家庭暴力的受害者带来了意想不到的挑战。许多人面临着越来越大的风险，几乎没有安全的选择来获取资源、寻求帮助或计划退出。⠀ 几周前，我们承诺在这个前所未有的时期为最需要的人提供1000万免费乘车和食物运送。专家报告说，过去几周全球家庭暴力激增，许多庇护所和服务提供商正在寻求紧急援助。我们希望尽自己的一份力量来帮助幸存者获得救生服务，并找到一个安全的住所。⠀ 我们扩大了长期的合作伙伴关系，并与令人难以置信的组织建立了新的合作伙伴关系，例如纽约的安全中心LI，巴黎的Femmes Avec (@ femmes_avec _)，澳大利亚的WESNET (@ WESNETAustralia)，约翰内斯堡的尼萨妇女发展研究所，加拿大的YWCA (@ ywcacanada) 等等。我们非常感谢他们在这个特别困难的时期为支持我们的社区所做的不懈努力。⠀ uber致力于在我们的应用程序和我们服务的社区中实现女性安全。在过去的几年中，我们与全球领先的基于性别的暴力组织合作，以提高对性侵犯和家庭暴力的认识，教育和预防。我们还采取了重要的步骤-例如发布该行业有史以来的第一份安全报告-来推动问责制并提高Uber和整个行业的安全性。⠀ ⠀ 我们每个人都可以帮助其他人访问资源和安全空间。如果您需要帮助或认识某人，可以通过我们的合作伙伴 @ nomoreorg和 @ nnedv提供资源。

Uber-虽然大多数人可以安全地躲在家里，但有些人却不能。⠀ 这就是为什么我们与家庭暴力组织合作

案例简介：While most can shelter at home safely, some can't. ⠀⠀That’s why we are partnering with domestic violence organizations and local governments in 35 cities across 16 countries to provide 50,000 free rides to shelters and safe spaces, and more than 45,000 free meals.⠀⠀As the global COVID-19 pandemic continues to impact our communities, stay-at-home orders have created unintended challenges for some of the most vulnerable among us, including victims of domestic violence. Many are facing increased risk, and are left with few safe options to access resources, seek help or plan an exit. ⠀⠀A few weeks ago, we pledged to provide 10 million free rides and food deliveries to those who need them most during this unprecedented time. With experts reporting a surge in domestic violence globally in the last few weeks, many shelters and service providers are seeking urgent assistance. We want to do our part to help survivors access life-saving services and find a safe place to shelter.⠀⠀We’ve expanded longstanding partnerships and initiated new ones with incredible organizations like the Safe Center LI in New York, Femmes Avec in Paris (@femmes_avec_), WESNET in Australia (@WESNETAustralia), Nissa Institute for Women’s Development in Johannesburg , YWCA in Canada (@ywcacanada) and so many more. We’re extremely grateful for their tireless efforts to support our communities during this especially difficult time.⠀⠀Uber is committed to women’s safety both on our app and in the communities that we serve. Over the past several years, we’ve partnered with leading gender-based violence organizations globally on awareness, education and prevention of sexual assault and domestic violence. We’ve also taken important steps – like publishing the industry’s first-ever safety report – to drive accountability and improve safety for Uber and the entire industry.⠀ ⠀Each of us can help others access resources and safe spaces. If you need help, or know someone who does, there are resources available through our partners at @nomoreorg and the @nnedv.