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BT Cellnet & 老大哥 2
案例简介：广播赞助如何成为商业伙伴关系和消费者品牌体验 BTCellnet 对老大哥 2 的 4m 赞助传达了关键的品牌信息，并使该品牌对 16-24 名关键观众更加熟悉和相关。但 Itit 是一种超越广播赞助的商业伙伴关系，该品牌的参与使电视节目变成了 24/7 的体验，消费者可以通过手机参与。这为 BTCellnet 创造了 8.8 万英镑的增量收入，以及来自电视的超过 10m 的媒体价值，以及来自 BTCellnet 品牌社论的不可估量的公关价值。
BT Cellnet & 老大哥 2
案例简介：How broadcast sponsorship became a business partnership and consumer brand experience BTCellnet's £4m sponsorship of Big Brother 2 communicated key brand messages and made the brand more familiar and relevant to the key 16-24 audiences. But Itit was a business partnership that went beyond broadcast sponsorship - and the brand's involvement madeand made a TV show into a 24/7 experience that consumers could participate in via their mobile phones. This generated incremental revenue for BTCellnet of £880,000, as well as over £10m media value from TV, and incalculable PR value from BTCellnet-branded editorial.
BT Cellnet & Big Brother 2
案例简介：广播赞助如何成为商业伙伴关系和消费者品牌体验 BTCellnet 对老大哥 2 的 4m 赞助传达了关键的品牌信息，并使该品牌对 16-24 名关键观众更加熟悉和相关。但 Itit 是一种超越广播赞助的商业伙伴关系，该品牌的参与使电视节目变成了 24/7 的体验，消费者可以通过手机参与。这为 BTCellnet 创造了 8.8 万英镑的增量收入，以及来自电视的超过 10m 的媒体价值，以及来自 BTCellnet 品牌社论的不可估量的公关价值。
BT Cellnet & Big Brother 2
案例简介：How broadcast sponsorship became a business partnership and consumer brand experience BTCellnet's £4m sponsorship of Big Brother 2 communicated key brand messages and made the brand more familiar and relevant to the key 16-24 audiences. But Itit was a business partnership that went beyond broadcast sponsorship - and the brand's involvement madeand made a TV show into a 24/7 experience that consumers could participate in via their mobile phones. This generated incremental revenue for BTCellnet of £880,000, as well as over £10m media value from TV, and incalculable PR value from BTCellnet-branded editorial.
BT Cellnet & 老大哥 2
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BT Cellnet & Big Brother 2
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