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完美的感恩节
案例简介:全方位服务的广告代理商The Distillery Project (TDP) 为零售商Meijer创建了感恩节品牌活动,为几乎在后COVID的人群打出了正确的音符。“完美的感恩节”。Meijer要求该机构为其季节性创意注入新的见解,因为美国人的假期计划预计将与2021截然不同。60秒的位置开始时,个人看着相机并说出他们的感激之情。转折: 这不是他们所爱的人或他们的健康 -- 这是愤世嫉俗的事情,比如被困在假日交通中,“得到” 为馅料准备一堆烤面包屑。摄像机向后拉以显示他们的困境。假日餐桌上的几个人感谢令人毛骨悚然但又令人讨厌的假日恐怖。由美国酿酒厂项目为Meijer制作的电影广告,类别包括: 食品,零售服务。
完美的感恩节
案例简介:Full-service ad agency The Distillery Project (TDP) has created a Thanksgiving brand campaign for retailer Meijer that hits just the right notes for the almost-post-COVID crowd. “Perfect Thanksgiving”. Meijer asked the agency to imbue its seasonal creative with fresh insights since Americans’ holiday plans are expected to be radically different for 2021. The 60-second spot opens with individuals looking into the camera and saying what they’re grateful for. The twist: It’s not their loved ones or their health—it’s cynical-sounding stuff like being stuck in holiday traffic and “getting” to prep a mountain of toasted breadcrumbs for the stuffing. The camera pulls back to show their predicaments. Several people at the holiday table give thanks for cringeworthy, yet relatable, holiday horrors. Film advertisement created by The Distillery Project, United States for Meijer, within the categories: Food, Retail Services.
Perfect Thanksgiving
案例简介:全方位服务的广告代理商The Distillery Project (TDP) 为零售商Meijer创建了感恩节品牌活动,为几乎在后COVID的人群打出了正确的音符。“完美的感恩节”。Meijer要求该机构为其季节性创意注入新的见解,因为美国人的假期计划预计将与2021截然不同。60秒的位置开始时,个人看着相机并说出他们的感激之情。转折: 这不是他们所爱的人或他们的健康 -- 这是愤世嫉俗的事情,比如被困在假日交通中,“得到” 为馅料准备一堆烤面包屑。摄像机向后拉以显示他们的困境。假日餐桌上的几个人感谢令人毛骨悚然但又令人讨厌的假日恐怖。由美国酿酒厂项目为Meijer制作的电影广告,类别包括: 食品,零售服务。
Perfect Thanksgiving
案例简介:Full-service ad agency The Distillery Project (TDP) has created a Thanksgiving brand campaign for retailer Meijer that hits just the right notes for the almost-post-COVID crowd. “Perfect Thanksgiving”. Meijer asked the agency to imbue its seasonal creative with fresh insights since Americans’ holiday plans are expected to be radically different for 2021. The 60-second spot opens with individuals looking into the camera and saying what they’re grateful for. The twist: It’s not their loved ones or their health—it’s cynical-sounding stuff like being stuck in holiday traffic and “getting” to prep a mountain of toasted breadcrumbs for the stuffing. The camera pulls back to show their predicaments. Several people at the holiday table give thanks for cringeworthy, yet relatable, holiday horrors. Film advertisement created by The Distillery Project, United States for Meijer, within the categories: Food, Retail Services.
完美的感恩节
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Perfect Thanksgiving
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