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案例简介：Full Tilt Poker 的新全球活动，凭借其复杂的黑白创意执行，将品牌定位为 true poker 的供应商，并以组成 Full Tilt 团队的 14 名专业扑克玩家为特色。研究和焦点小组认为 “持续改进” 是真正扑克玩家的关键驱动力，这种信息在整个工作中普遍存在。消息是有回报的。自 2007年成为该品牌的唱片营销机构以来，wongdody 的工作帮助 Full Tilt Poker 成为全球排名第二的在线扑克网站 (从排名第六) 全球用户持续增长约为每月 350%。
失去
案例简介：Full Tilt Poker's new global campaign, with its sophisticated black-and-white creative executions, position the brand as the purveyor of true poker, and feature the 14 professional poker players who make up Team Full Tilt. The message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, is prevalent throughout the work. The messaging is paying off. Since becoming the brand’s marketing agency of record in 2007, Wongdoody's work has helped Full Tilt Poker become the No. 2 online poker site worldwide (from No. 6) with a sustained global user growth of approximately 350 percent per month.
Losing
案例简介：Full Tilt Poker 的新全球活动，凭借其复杂的黑白创意执行，将品牌定位为 true poker 的供应商，并以组成 Full Tilt 团队的 14 名专业扑克玩家为特色。研究和焦点小组认为 “持续改进” 是真正扑克玩家的关键驱动力，这种信息在整个工作中普遍存在。消息是有回报的。自 2007年成为该品牌的唱片营销机构以来，wongdody 的工作帮助 Full Tilt Poker 成为全球排名第二的在线扑克网站 (从排名第六) 全球用户持续增长约为每月 350%。
Losing
案例简介：Full Tilt Poker's new global campaign, with its sophisticated black-and-white creative executions, position the brand as the purveyor of true poker, and feature the 14 professional poker players who make up Team Full Tilt. The message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, is prevalent throughout the work. The messaging is paying off. Since becoming the brand’s marketing agency of record in 2007, Wongdoody's work has helped Full Tilt Poker become the No. 2 online poker site worldwide (from No. 6) with a sustained global user growth of approximately 350 percent per month.
失去
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Losing
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基本信息
- 广告战役： #Full Tilt Poker-平面-3ec3#
- 广告品牌： Full Tilt Poker
- 发布日期： 2010-04-01
- 行业领域： 互联网服务 , 游戏
- 媒体类别： 图文
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
Losing is beautiful. The feeling in your stomach when someone calls your bluff. The melody of the clink-clink-clink as another player rakes in your chips. The realization your greatest opponent is also your greatest teacher. When you can find beauty in losing, you've started learning how to win.
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