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温得和克啤酒酒馆
案例简介：南非乡镇酒吧或酒馆没有考虑到酒精品牌对高档酒吧的关心。品牌是基本的，竞争对手品牌之间存在持续的战争。竞争对手将袖手旁观 -- 撕下海报，盖上桌子，在我们的交流中画画。把温得和克品牌带到酒馆，我们记住了这一切。我们在购买点创建了带有可锁定舱口和安全品牌的装饰金属格栅。由啤酒箱制成的家具创造了负担得起的坚固的座椅，而太阳能 “瓶子” 灯则提供了可靠的光源。
温得和克啤酒酒馆
案例简介：South African township bars or taverns aren't given the thought and care that alcohol brands give to up-market bars. Branding is basic and an on-going war between rival brands exists. Competitors will stop at nothing – ripping down posters, covering tables and painting over our communication. Taking the Windhoek brand to taverns, we kept all of this in mind. We created decorative metal grilles with lockable hatches and secure branding at point of purchase. Furniture made from beer crates created affordable and sturdy seating, whilst solar-powered "bottle" lights gave a reliable light source.
Windhoek Beer – Tavern Make Over
案例简介：南非乡镇酒吧或酒馆没有考虑到酒精品牌对高档酒吧的关心。品牌是基本的，竞争对手品牌之间存在持续的战争。竞争对手将袖手旁观 -- 撕下海报，盖上桌子，在我们的交流中画画。把温得和克品牌带到酒馆，我们记住了这一切。我们在购买点创建了带有可锁定舱口和安全品牌的装饰金属格栅。由啤酒箱制成的家具创造了负担得起的坚固的座椅，而太阳能 “瓶子” 灯则提供了可靠的光源。
Windhoek Beer – Tavern Make Over
案例简介：South African township bars or taverns aren't given the thought and care that alcohol brands give to up-market bars. Branding is basic and an on-going war between rival brands exists. Competitors will stop at nothing – ripping down posters, covering tables and painting over our communication. Taking the Windhoek brand to taverns, we kept all of this in mind. We created decorative metal grilles with lockable hatches and secure branding at point of purchase. Furniture made from beer crates created affordable and sturdy seating, whilst solar-powered "bottle" lights gave a reliable light source.
温得和克啤酒酒馆
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Windhoek Beer – Tavern Make Over
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基本信息
- 广告战役： #Windhoek Lager-设计与品牌-f274#
- 广告品牌： Windhoek Lager
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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