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这一切加起来
案例简介:能源升级加州与广告机构 DDB 旧金山合作,以 “有史以来最节能的运动” 为榜样,领导这个地球日。该活动推出了一个暗电视点,实际上比普通广告节省了 20% 的屏幕能量。从收音机到户外活动,每一场运动都将节省一点能量,并鼓励人们做同样的事情,因为正如运动所说,“这一切加起来”。"
这一切加起来
案例简介:Energy Upgrade California, in partnership with ad agency, DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says, “it all adds up.”
It All Adds Up
案例简介:能源升级加州与广告机构 DDB 旧金山合作,以 “有史以来最节能的运动” 为榜样,领导这个地球日。该活动推出了一个暗电视点,实际上比普通广告节省了 20% 的屏幕能量。从收音机到户外活动,每一场运动都将节省一点能量,并鼓励人们做同样的事情,因为正如运动所说,“这一切加起来”。"
It All Adds Up
案例简介:Energy Upgrade California, in partnership with ad agency, DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says, “it all adds up.”
这一切加起来
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It All Adds Up
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基本信息
- 广告品牌: Energy Upgrade California
- 发布日期: 2019-04-16
- 行业领域: 电器/办公
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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