Vloggers’ Swap (Film Case)|短视频,VLOG|广告营销案例【ADGuider广告指南】

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Vloggers 交换 (电影案例)

案例简介：互联网算法限制共享。他们只向我们展示了我们已经同意的观点和观点。这被称为过滤器气泡或回声室。结果是两极分化和不容忍。千禧一代尤其如此，他们的观点往往是通过社交媒体形成的。作为一个相信 “分享” 的品牌，我们可以帮助观众看到彼此的观点。我们创建了 “vloggers 交换”。对于千禧一代来说，视频是最吸引人的内容形式。因此，我们确定了 vloggers 与受众在消费内容、喜欢、兴趣和观点方面最不相似的人。然后有一天，我们挑战他们交换生命。

Vloggers 交换 (电影案例)

案例简介：Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in “sharing” we could help audiences see each other’s perspectives. And we created “THE VLOGGERS’ SWAP”. For millennials, video is the most engaging form of content. So we identified vloggers with audiences that had the least in common, in terms of consumed content, likes, interests, and opinions. Then for one day, we challenged them to swap lives.