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ComplexCon
案例简介：描述创意 我们引入了一个全自动、无员工的系统来销售独家鞋 -- 这是前所未有的。Sneakerheads 直接集成到 ComplexCon 的应用程序中，通过扫描活动中的五个落点之一，并直接从手机上购买鞋子，避免了冗长的线条。然后，他们在闲暇时从我们的阿迪达斯数字储物柜中拿起他们购买的运动鞋。无缝。快。没有台词，没有战斗，每个人都有平等的机会。 描述执行 从概念到执行的 46 个工作日。 3 要解决的主要问题: 安全、民主和浪费时间。 13,000 名饥饿的运动鞋猎犬出席。 1 ComplexCon app 内集成原生 app 模块，保证大家都已经下载了。 每天 6 滴; 每小时一小时。 5 AR 激活的 “落点” 作为数字零售商店。 40英尺米之外的是消费者离现场还有多远才能释放购买运动鞋的机会。 90 秒的过程从解锁下降到拿起。 500 个完全数字化、自动化和无人操作的储物柜，消费者可以从那里拿起鞋子。 售出 1000 双鞋。 0 战斗或阿迪达斯展位关闭。 等待时间减少 12,000%。 50/50 只运动鞋和常客带着运动鞋和击掌离开了。 Complex 首席执行官的一个麦克风: “这就是影响力和影响的完全和彻底的统治”。
ComplexCon
案例简介：Describe the creative idea We introduced a fully automated, staffless system to sell exclusive shoes - something that’s never been done before. Integrated right into ComplexCon's app, sneakerheads avoid lengthy lines by scanning one of five drop spots at the event, and purchasing the shoes directly from their phones. They then pick up their purchased sneakers at their own leisure from our adidas digital lockers. Seamless. Fast. With no lines, no fights and equal opportunity for everyone. Describe the execution 46 business days from concept to execution. 3 main problems to solve: security, democracy and wasted time. 13,000 hungry Sneakerhounds in attendance. 1 integrated native app module within ComplexCon app guaranteeing everyone already had it downloaded. 6 drops per day; every hour on the hour. 5 AR-activated “drop spots” acting as digital retail stores. 40 feet away is how far consumers could be from the spot to still unlock the chance to purchase sneakers. 90 second process from unlocking the drop to pick up. 500 fully digital, automated and staffless lockers from which consumers picked up their shoes. 1000 pairs of shoes sold. 0 fights or adidas booths shut down. 12,000% decrease in wait time. 50/50 Sneakerhounds and regulars who walked away with Sneakers and high-fives. 1 mic drop from the CEO of Complex: “this is what complete and utter domination of influence and impact looks like”.
ComplexCon
案例简介：描述创意 我们引入了一个全自动、无员工的系统来销售独家鞋 -- 这是前所未有的。Sneakerheads 直接集成到 ComplexCon 的应用程序中，通过扫描活动中的五个落点之一，并直接从手机上购买鞋子，避免了冗长的线条。然后，他们在闲暇时从我们的阿迪达斯数字储物柜中拿起他们购买的运动鞋。无缝。快。没有台词，没有战斗，每个人都有平等的机会。 描述执行 从概念到执行的 46 个工作日。 3 要解决的主要问题: 安全、民主和浪费时间。 13,000 名饥饿的运动鞋猎犬出席。 1 ComplexCon app 内集成原生 app 模块，保证大家都已经下载了。 每天 6 滴; 每小时一小时。 5 AR 激活的 “落点” 作为数字零售商店。 40英尺米之外的是消费者离现场还有多远才能释放购买运动鞋的机会。 90 秒的过程从解锁下降到拿起。 500 个完全数字化、自动化和无人操作的储物柜，消费者可以从那里拿起鞋子。 售出 1000 双鞋。 0 战斗或阿迪达斯展位关闭。 等待时间减少 12,000%。 50/50 只运动鞋和常客带着运动鞋和击掌离开了。 Complex 首席执行官的一个麦克风: “这就是影响力和影响的完全和彻底的统治”。
ComplexCon
案例简介：Describe the creative idea We introduced a fully automated, staffless system to sell exclusive shoes - something that’s never been done before. Integrated right into ComplexCon's app, sneakerheads avoid lengthy lines by scanning one of five drop spots at the event, and purchasing the shoes directly from their phones. They then pick up their purchased sneakers at their own leisure from our adidas digital lockers. Seamless. Fast. With no lines, no fights and equal opportunity for everyone. Describe the execution 46 business days from concept to execution. 3 main problems to solve: security, democracy and wasted time. 13,000 hungry Sneakerhounds in attendance. 1 integrated native app module within ComplexCon app guaranteeing everyone already had it downloaded. 6 drops per day; every hour on the hour. 5 AR-activated “drop spots” acting as digital retail stores. 40 feet away is how far consumers could be from the spot to still unlock the chance to purchase sneakers. 90 second process from unlocking the drop to pick up. 500 fully digital, automated and staffless lockers from which consumers picked up their shoes. 1000 pairs of shoes sold. 0 fights or adidas booths shut down. 12,000% decrease in wait time. 50/50 Sneakerhounds and regulars who walked away with Sneakers and high-fives. 1 mic drop from the CEO of Complex: “this is what complete and utter domination of influence and impact looks like”.
ComplexCon
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ComplexCon
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基本信息
- 广告战役： #阿迪达斯-设计与品牌-99c3#
- 广告品牌： Adidas
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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