Honda celebrates Hispanic Heritage Month with Mexican artist Farid Rueda and @HondaLatino|短视频,活动|广告营销案例【ADGuider广告指南】

本田与墨西哥艺术家 Farid Rueda 和 @ HondaLatino 庆祝西班牙裔传统月

案例简介：总部位于圣莫尼卡的多元文化机构 orc í 和墨西哥街头艺术家 Farid Rueda 与本田拉丁裔合作，庆祝西班牙裔传统月至 10月。这次合作由 @ HondaLatino 的 Instagram 和 Twitter 频道的短格式视频组成，以明亮的色彩万花筒展示了法里德的拉丁美洲动植物的传统图案。对奥尔西执行创意总监胡安 · 何塞 · 金塔纳来说，与鲁埃达的共同努力是庆祝他和数百万西班牙裔美国人的遗产的绝佳机会: “在奥尔西, 我们明白，与观众的真正联系超越了语言 -- 包括文化联系和信任。与 Rueda 的这种合作是自然的。同样，对于奥尔西的创意总监哈维尔 · 居姆斯来说，这个视频背后的概念是一个有意义的寓言，庆祝拉丁美洲在美国经济中日益增长的影响力: “在这些视频中, rueda 的艺术从覆盖墙壁到通过汽车自己接管街道,直到它们完全伪装成鲜艳的颜色和生动的形状。这正是我们拉丁美洲人扩大我们作为美国市场消费者力量的重要性的方式 -- 我们的文化和经济影响一直在增长。 “迄今为止，Rueda 与各种国际街头艺术团体和酒店品牌合作，在全球范围内创作特定于现场的作品，包括俄罗斯、荷兰、丹麦、奥地利、法国、和葡萄牙。他的作品被 NBC 新闻、英国广播公司、《今日街头艺术》和文化之旅等报道。

本田与墨西哥艺术家 Farid Rueda 和 @ HondaLatino 庆祝西班牙裔传统月

案例简介：Santa Monica-based multicultural agency Orcí and Mexican street artist Farid Rueda have partnered with Honda Latino to celebrate Hispanic Heritage Month through mid-October. The collaboration, consisting of short format videos for @HondaLatino’s Instagram and Twitter channels, showcases Farid’s traditional motifs of Latin American flora and fauna in a bright kaleidoscope of color. For Juan José Quintana, Executive Creative Director at Orcí, this joint effort with Rueda was the perfect opportunity to celebrate his heritage, and that of millions of Hispanic Americans: “At Orcí, we understand that real connection with your audience goes beyond language—to include cultural connection and trust. This collaboration with Rueda was a natural fit.” Similarly, for Orcí’s Creative Director, Javier Güemes, the concept behind this videos is a meaningful allegory that celebrates the growing Latino influence in the U.S. economy: “In these videos, Rueda’s art goes from covering walls to taking over the streets via the cars themselves, until they’re completely camouflaged with vibrant colors and vivid shapes. That’s exactly how we Latinos have expanded our relevance as a consumer force in the U.S. market—and our cultural and economic impact just keeps on growing.” To date, Rueda has collaborated with various international street art collectives and hotel brands to create site-specific works worldwide, including Russia, The Netherlands, Denmark, Austria, France, and Portugal. His work has been featured by NBC News, BBC, Street Art Today, and Culture Trip, among others.