Femti Femti (Fifty Fifty)|短视频|广告营销案例【ADGuider广告指南】

Femti Femti (五十)

案例简介：& Partnership Nordics 为瑞典家庭零售商 Tretti 发起了一场新的运动 “femti femti” (“五十五十岁”)，揭示了平等分担家务如何导致更持久的爱情。“Femti femti” 是基于斯德哥尔摩大学的数据，该数据显示，分担家务的夫妇在一起的时间更长，关于家务劳动的争论是分手的一个常见因素。这场运动是在一对夫妇 Mikaela 和 David 之后进行的，他们的家里安装了配有语音识别 “锁” 的智能家居产品，自动阻止同一个人连续两次使用产品。这对夫妇第一次被迫分担家务，首先试图坚持规定的家务。随着时间的推移，他们更自然地平等地分享任务，并更公开地谈论在家分享任务的好处。实验中的男性伴侣大卫说: “总的来说，我们已经对平等的真正含义有了更大的理解。 “我认为这真的很有教育意义，” 米凯拉说。“我们希望成为我们女儿更好的榜样。“ 作为活动的一部分，& Partnership 还为 Tretti 客户创建了一个在线测试，评估他们的家庭到底有多平等。诺迪克公司的首席执行官约阿希姆 · 麦达伦说: “我们希望这场运动将鼓励观众在家里接受 50/50 的工作量, 以及建立对 Tretti 优秀家居产品组合的认识。制作 “femti femti” 非常有趣 -- 看看斯德哥尔摩大学的发现是如何在我们与 Mikaela 和 David 的实验中得到证实的，这是令人着迷的。 tretti 首席发展官 Rikke b ü low Davidsen 说: “在 Tretti,我们知道在家里拥有合适的工具会带来什么不同 -- 无论是出于更实际的原因，还是在关系方面。我们想分享这一见解。如果 “femti femti” 也能引发关于我们如何让日常生活更加平等的辩论，那就是另一个优势。"

Femti Femti (五十)

案例简介：The&Partnership Nordics has created a new campaign, ‘Femti Femti’ (“Fifty Fifty”) for Swedish household retailer Tretti, revealing how the equal sharing of household chores leads to longer-lasting love. ‘Femti Femti’ is based on data from Stockholm University, which shows that couples who share household chores equally stay together longer – and that arguments over housework is a common factor in break-ups. The campaign follows a couple, Mikaela and David, whose home is installed with smart household products equipped with a voice recognition ‘lock’, automatically preventing products from being used by the same person twice in a row. Forced to share the housework for the first time, the couple begin by attempting to stick to a prescriptive rota of chores. As time goes on, it becomes more natural for them to share tasks equally, and to talk more openly about the benefits of sharing the load at home. David, the male partner in the experiment, says: “Overall, we’ve gained a greater understanding of what equality actually means, for real.” “I think it’s been really educational,” says Mikaela. “We hope to be better role models for our daughter.” As part of the campaign, The&Partnership has also created an online test for Tretti customers, evaluating how equal their household really is. Joachim Medalen, CEO of The&Partnership Nordics, said: “We hope this campaign will encourage viewers to embrace a 50/50 split of workload in the home, as well as building awareness of Tretti’s excellent portfolio of household goods. ‘Femti Femti’ was great fun to make – and it was fascinating to see how the findings from Stockholm University were borne out in our experiment with Mikaela and David.” Rikke Bülow Davidsen, Chief Development Officer at Tretti, said: “At Tretti, we know the difference it can make to have the right tools at home – both for more practical reasons, but also when it comes to relationships. We wanted to share that insight. If ‘Femti Femti’ can also create debate on how we can make everyday life more equal, that is another plus.”