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这件事
案例简介:这项活动在任命后仅仅三周就开始了,旨在促进 Avis 与保时捷的关系; Avis 是保时捷在德国、瑞士和奥地利的独家租赁合作伙伴。创意以一个有趣的标语: “你的另一辆车会原谅你” 为特色,保留了与保时捷相关的奢华感,但通过 Avis 增强了它的可达性。
这件事
案例简介:The campaign, which was produced in just three weeks following the appointment, has been created to promote Avis’ relationship with Porsche; Avis is the exclusive rental partner of Porsche in Germany, Switzerland and Austria. Featuring a playful tagline: “Your other car will forgive you”, the creative retains the sense of luxury associated with Porsche but reinforces its accessibility through Avis.
The Affair
案例简介:这项活动在任命后仅仅三周就开始了,旨在促进 Avis 与保时捷的关系; Avis 是保时捷在德国、瑞士和奥地利的独家租赁合作伙伴。创意以一个有趣的标语: “你的另一辆车会原谅你” 为特色,保留了与保时捷相关的奢华感,但通过 Avis 增强了它的可达性。
The Affair
案例简介:The campaign, which was produced in just three weeks following the appointment, has been created to promote Avis’ relationship with Porsche; Avis is the exclusive rental partner of Porsche in Germany, Switzerland and Austria. Featuring a playful tagline: “Your other car will forgive you”, the creative retains the sense of luxury associated with Porsche but reinforces its accessibility through Avis.
这件事
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The Affair
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基本信息
- 广告战役: #Avis Prestige -3127#
- 广告品牌: Avis
- 发布日期: 2018-10-01
- 行业领域: 生活服务 , 租车打车 , 交通出行
- 媒体类别: 户外
- 广告语言: 英语
- 媒介平台: 网络
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