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戈登的品牌世界
案例简介：戈登的杜松子酒拥有可追溯到 18世纪的辉煌历史，并希望重振他们的品牌。我们探索了他们丰富的遗产，重塑了他们的图形资产，创造了一个机智、充满活力的 “品牌世界”，可以通过所有渠道进行在线和离线表达。野猪的头是热情好客的象征，长期以来一直与这个品牌联系在一起。我们调整了它，用它嘴里的传统苹果换了一个石灰。它成为品牌大使，经常参加活动，并与客户紧密联系。
戈登的品牌世界
案例简介：Gordon’s Gin boasts a proud history stretching back to the 18th century and were looking to rejuvenate their brand. We explored their rich heritage and reinvented their graphic assets to create a witty, reinvigorated ‘brand world’ that could be expressed across all channels both on and offline. The boar’s head, a symbol of hospitality, had long been associated with the brand. We adapted it, swapping out the traditional apple in its mouth and replacing it with a lime. It became a brand ambassador, frequenting events and connecting strongly with their customers.
Gordon's Brand World
案例简介：戈登的杜松子酒拥有可追溯到 18世纪的辉煌历史，并希望重振他们的品牌。我们探索了他们丰富的遗产，重塑了他们的图形资产，创造了一个机智、充满活力的 “品牌世界”，可以通过所有渠道进行在线和离线表达。野猪的头是热情好客的象征，长期以来一直与这个品牌联系在一起。我们调整了它，用它嘴里的传统苹果换了一个石灰。它成为品牌大使，经常参加活动，并与客户紧密联系。
Gordon's Brand World
案例简介：Gordon’s Gin boasts a proud history stretching back to the 18th century and were looking to rejuvenate their brand. We explored their rich heritage and reinvented their graphic assets to create a witty, reinvigorated ‘brand world’ that could be expressed across all channels both on and offline. The boar’s head, a symbol of hospitality, had long been associated with the brand. We adapted it, swapping out the traditional apple in its mouth and replacing it with a lime. It became a brand ambassador, frequenting events and connecting strongly with their customers.
戈登的品牌世界
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Gordon's Brand World
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基本信息
- 广告战役： #Gordon's Gin-设计与品牌-bf57#
- 广告品牌： Gordon's Gin
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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