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Petit Bateau: BETC巴黎为认真的孩子
案例简介：
Petit Bateau: BETC巴黎为认真的孩子
案例简介：
Petit Bateau: For Serious Kids by BETC Paris
案例简介：
Petit Bateau: For Serious Kids by BETC Paris
案例简介：
Petit Bateau: BETC巴黎为认真的孩子
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Petit Bateau: For Serious Kids by BETC Paris
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Petit Bateau is back with a new global outdoor and print campaign that once again celebrates children and their endless creativity. The campaign created by BETC Paris consists of 8 colourful images of kids wearing homemade masks, straight out of their imagination.The visuals pay homage to what has always made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personality traits; their creativity, their free spirit and their energy.Each print has a Petit Bateau clothing tag with the signature launched in November, “For Serious Kids”, complete with funny little pictograms.The campaign was shot by photographer duo Réné and Radka.CreditsCreative Director: Remi Babinet, Jasmie LoignonArt Director: Damien BellonAssistant Art Director: Albert YvertCopywriter: Damien Bellon, Gabrielle AttiaPhotographer: Rene and RadkaAdditional Credits: Production: BrachfeldArt Buying: Victoria Vingtdeux
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